LATAM Brand & Campaigns Coordinator

Paramount Pictures; Ciudad de México; Presencial; MXN 260.000 - 380.000; Jornada completa

Descripción de la vacante

Paramount Pictures seeks a Marketing Coordinator to support Pluto TV's brand strategy in Mexico and Spanish-speaking LATAM. You will work with content teams to align programming with brand identity, and help execute campaigns across social, paid, owned, and earned channels to boost visibility and engagement.

Strong analytical, creative, communication, and project management skills are essential as you track performance metrics and optimize initiatives in a competitive streaming landscape.

Formación

• Analytical thinking to assess data and market trends.
• Creative thinking to develop engaging campaigns and brand messaging.
• Clear written and verbal communication for internal collaboration and external marketing.
• Ability to manage projects from concept to execution and evaluate outcomes.
• Knowledge of digital marketing tools and platforms for streaming services.

Responsabilidades

• Brand strategy support: assist in executing a comprehensive brand strategy for Pluto TV across Mexico and LATAM.
• Market research: conduct research to understand audience preferences and competitive landscape.
• Content strategy: collaborate with content teams to align programming with brand positioning.
• Campaign execution: design and implement marketing campaigns across social, paid, owned, and earned channels; coordinate with PR.
• Social strategy: manage Pluto TV Mexico and LATAM social presence and activities.
• Performance tracking: monitor campaign performance and use data to inform future strategies.

Conocimientos

Analytical

Creative thinking

Communication

Project management

Digital marketing

Educación

Bachelor's degree

Descripción del empleo

Paramount Pictures seeks a Marketing Coordinator to support Pluto TV's brand strategy in Mexico and Spanish-speaking LATAM. You will work with content teams to align programming with brand identity, and help execute campaigns across social, paid, owned, and earned channels to boost visibility and engagement.

Strong analytical, creative, communication, and project management skills are essential as you track performance metrics and optimize initiatives in a competitive streaming landscape.