LATAM Media Strategy Lead

Mattel; Ciudad de México; Presencial; MXN 900.000 - 1.100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Restaurant discount

Descripción de la vacante

Mattel LATAM is seeking an Associate Manager, Media to translate brand and business objectives into integrated media plans across the consumer journey. You will lead planning across digital, social, video, and programmatic channels, optimize campaigns, and manage agencies. Requires 5+ years in media and strong English; Spanish/Portuguese a plus.

This role collaborates with Brand Marketing, CRM, E-commerce, and other teams to drive measurable business results.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, Finance, or related field.
• 5+ years of experience in media, digital marketing, advertising, integrated marketing, or a related discipline.
• Strong understanding of full-funnel media strategy and planning across awareness, consideration, engagement, traffic, and conversion.
• Hands-on or strong working knowledge of digital and programmatic media ecosystems (DV360, Amazon DSP, Meta, Google, TikTok).
• Experience leveraging audience and platform data for targeting, retargeting, suppression, and frequency management.
• Experience managing performance-oriented campaigns and optimizing toward measurable actions.
• Experience developing or managing paid creator/influencer amplification campaigns.
• Experience managing media agencies and budgets, forecasting, pacing, and reporting.
• Strong analytical and stakeholder-management skills.
• Excellent project-management and cross-functional collaboration skills.
• Advanced English; Spanish/Portuguese a plus.

Responsabilidades

• Develop and execute full-funnel, audience-led media strategies across LATAM.
• Lead integrated media planning across digital, social, video, programmatic, creator-led, and traditional channels.
• Develop data-driven audience strategies using first-party and platform data.
• Lead performance media strategies to drive measurable actions and conversions.
• Develop creator-led and social amplification strategies with paid media.
• Drive measurement, optimization, and testing of media investments.
• Lead media agencies and external partners with a focus on quality and accountability.
• Partner with Brand Marketing, Digital, CRM, E-commerce to create integrated experiences.
• Manage media investment, forecasting, pacing, and financial reporting.
• Identify and test emerging platforms and formats for Mattel’s brands.
• Communicate strategies and risks clearly to LATAM stakeholders across markets.

Conocimientos

Media strategy

Digital advertising

Audience targeting

Performance marketing

Creator-led media

Agency leadership

Data analysis

Stakeholder management

Project management

English proficiency

Educación

Bachelor's degree in Marketing/Business/Communications/Economics/Finance

Herramientas

DV360

Amazon DSP

Meta

Google

TikTok

Descripción del empleo

Mattel LATAM is seeking an Associate Manager, Media to translate brand and business objectives into integrated media plans across the consumer journey. You will lead planning across digital, social, video, and programmatic channels, optimize campaigns, and manage agencies. Requires 5+ years in media and strong English; Spanish/Portuguese a plus.

This role collaborates with Brand Marketing, CRM, E-commerce, and other teams to drive measurable business results.