LATAM ABM & Lead Gen Strategist (Remote)

BSI; Mexico; Remote; MXN 1,292,000 - 2,031,000; Full time

Job summary

BSI is seeking a Lead Generation & ABM Specialist – LATAM to architect and execute high-impact demand and ABM programs across Spanish-speaking markets in LATAM. You will leverage data and intent signals to engage buying groups in Training, System Certification, ISA, and Digital Trust, collaborating with Sales Directors and the Global Digital Hub to turn interest into opportunities.

Fluent English and Spanish are required; this role is remote from Mexico and will influence regional strategy while

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6+ years in B2B demand gen/digital/ABM with measurable campaign success.
• Proven multi-channel build-and-run experience (email, LinkedIn/paid social, paid media, web, webinars/events).
• Experience in matrixed/global organizations and familiarity with B2B buyer journeys.
• Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.

Responsibilities

• Define LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona.
• Launch integrated programs across email, LinkedIn/paid social, paid search, webinars/events, and content syndication, localized for Spanish.
• Stand up 1:1, 1: few, and 1: many ABM plays for strategic accounts; coordinate offers and outreach.
• Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content.
• Operationalize ABM/intent platforms and convert signals into orchestrated journeys.
• Drive clean segmentation, routing, UTM/tagging, and reporting with digital operations.

Skills

ABM expertise

Demand gen

Martech fluency

Cross-functional

Data storytelling

Matrix environment

Growth mindset

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Pardot/Marketo

Workfront

ABM platforms

Job description

BSI is seeking a Lead Generation & ABM Specialist – LATAM to architect and execute high-impact demand and ABM programs across Spanish-speaking markets in LATAM. You will leverage data and intent signals to engage buying groups in Training, System Certification, ISA, and Digital Trust, collaborating with Sales Directors and the Global Digital Hub to turn interest into opportunities.

Fluent English and Spanish are required; this role is remote from Mexico and will influence regional strategy while