B2B Growth Marketing Lead — Hybrid (Mexico City)

M8l; Ciudad de México; Hybrid; MXN 600,000 - 1,200,000; Full time

Job summary

Bitso seeks a resourceful B2B Growth Marketing Specialist to own end-to-end programs—from demand gen and events to marketing operations and ABM plays. You will manage vendor relationships, budgets, and reporting while leveraging AI daily to boost output.

Based in Mexico City with a hybrid schedule, you will work with English and Spanish communications and collaborate across marketing functions. You will drive pipelines through data-driven campaigns, partner and content initiatives, and effective

Qualifications

• 4+ years of experience in B2B marketing, ideally combining demand gen, events, and marketing ops.
• Growth mindset with a metrics-driven, experiment-happy approach.
• Experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics.
• Hands-on proficiency with HubSpot Marketing Hub and CRM.
• Strong analytical skills; comfortable with dashboards, data, and decisions based on numbers.
• Daily use of AI tools to multiply output across the workflow.

Responsibilities

• Event Marketing & Field Programs: manage end-to-end logistics of B2B events and vendor relationships.
• Budget, Vendor & Project Management: forecast budgets, track POs, reconcile invoices, report ROI.
• Marketing Operations & Analytics: manage workflows, lead scoring, email automation, attribution, dashboards in HubSpot.
• AI-Powered Productivity & Automation: use AI tools daily to draft, analyze, automate, and report.
• Content & Creative Collaboration: produce campaign assets and write briefs for creatives.
• Cross-Functional Alignment: collaborate with Sales and Product Marketing to align programs with goals.

Skills

4+ years experience

B2B marketing

Growth mindset

HubSpot (Marketing Hub & CRM)

Budget management

Event management

AI tools daily

English and Spanish proficiency

Tools

HubSpot CRM

Job description

Bitso seeks a resourceful B2B Growth Marketing Specialist to own end-to-end programs—from demand gen and events to marketing operations and ABM plays. You will manage vendor relationships, budgets, and reporting while leveraging AI daily to boost output.

Based in Mexico City with a hybrid schedule, you will work with English and Spanish communications and collaborate across marketing functions. You will drive pipelines through data-driven campaigns, partner and content initiatives, and effective