Remote LATAM ABM & Demand Gen Lead

BSI; Región Centro; On-site; MXN 800,000 - 1,200,000; Full time

Benefits offered by this job

20 days annual leave

Medical insurance

Life insurance

Meal allowance

Learning and development opportunities

Job summary

BSI’s Assurance division is hiring a Lead Generation & ABM Specialist – LATAM to architect and execute high-impact demand and ABM programs across Spanish speaking markets.

You’ll harness data and intent to engage buying groups in Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities—and partnering closely with Sales Directors and the Global Digital Hub to convert interest into opportunities.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 3+ years in B2B demand gen/digital/ABM with measurable campaign success (professional services, SaaS, or regulated industries preferred).
• Proven multi-channel build-and-run experience (email, LinkedIn/paid social, paid media, web, webinars/events).
• Experience in matrixed/global organizations and familiarity with B2B buyer journeys.
• Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.

Responsibilities

• Define LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona.
• Launch integrated programs across email, LinkedIn/paid social, paid search, webinars/events, and content syndication, localized for Spanish.
• Stand up 1:1, 1: few, and 1: many ABM plays for strategic accounts; coordinate offers and outreach across buying groups.
• Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content.
• Operationalize ABM/intent platforms and convert signals into orchestrated journeys; drive clean segmentation and reporting.

Skills

ABM & demand strategy

Martech proficiency

Analytics & dashboards

Cross-country collaboration

Campaign operations

Education

Bachelor’s degree in marketing/communications/business

Tools

Salesforce

Pardot

Workfront

ABM platforms (Demandbase, 6sense, RollWorks, Bombora, Apollo)

LinkedIn Ads

Job description

BSI’s Assurance division is hiring a Lead Generation & ABM Specialist – LATAM to architect and execute high-impact demand and ABM programs across Spanish speaking markets.

You’ll harness data and intent to engage buying groups in Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities—and partnering closely with Sales Directors and the Global Digital Hub to convert interest into opportunities.