Director de Marketing Digital y eCommerce — Hybrid y ROI

Placements24; Tlaquepaque; Hybrid; MXN 1,400,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Comprehensive health benefits

Retirement savings plan

Professional development opportunities

Hybrid work model

Job summary

Placements24 in Tlaquepaque, Jalisco seeks a Director of Digital Marketing and eCommerce to lead the online strategy and execution. You will drive brand awareness, customer acquisition, and revenue growth through digital channels, overseeing the eCommerce platform and leveraging data analytics.

The role demands 8+ years in digital marketing/eCommerce with leadership experience, strong SEO/SEM, and a proven ability to optimize campaigns and budgets while mentoring a team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Master's degree is a plus.
• 8+ years in digital marketing/eCommerce with leadership experience.
• Proven success with digital campaigns and ROI.
• Strong SEO/SEM, social media, email, and content strategy.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Oversee website management, UX, and CRO for the eCommerce platform.
• Manage channels: SEO, SEM, social, email, content marketing.
• Analyze data and campaign performance; provide actionable insights.
• Lead budgeting and ROI optimization for digital initiatives.

Skills

Digital marketing leadership

SEO/SEM

Ecommerce management

Team leadership

Budget & ROI

Analytics & data-driven

Education

Bachelor's in Marketing/Business

Master's degree (preferred)

Tools

Shopify

Magento

WooCommerce

Google Analytics

Job description

Placements24 in Tlaquepaque, Jalisco seeks a Director of Digital Marketing and eCommerce to lead the online strategy and execution. You will drive brand awareness, customer acquisition, and revenue growth through digital channels, overseeing the eCommerce platform and leveraging data analytics.

The role demands 8+ years in digital marketing/eCommerce with leadership experience, strong SEO/SEM, and a proven ability to optimize campaigns and budgets while mentoring a team.