Hybrid B2B Growth Marketing Architect (Events & AI)

BITSO; Miguel Hidalgo; Híbrido; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Bitso is seeking a resourceful B2B Growth Marketing Specialist to become the operations backbone of our marketing team in Mexico City. This hybrid role spans demand generation, events, and marketing ops, with a relentless focus on pipeline growth and efficiency.

You will own programs end-to-end, manage budgets and vendor relationships, and iterate quickly using AI tools daily. Strong analytical skills and fluency in English and Spanish are required to succeed in a fast-paced fintech environment.

Formación

• 4+ years of experience in B2B marketing, ideally spanning demand gen, events, and marketing ops.
• Growth mindset with metrics-driven approach and experimentation.
• Experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics.
• Hands-on proficiency with HubSpot (Marketing Hub & CRM).
• Strong analytical skills with dashboards and data-driven decisions.
• Heavy daily use of AI tools to write, analyze, and automate.
• Excellent written and verbal communication in English and Spanish.
• Based in Mexico City with availability for occasional travel.

Responsabilidades

• Event Marketing & Field Programs: manage end-to-end logistics of B2B events including trade shows, dinners, roundtables, webinars, and partner activations.
• Budget, Vendor & Project Management: forecast, track invoices, reconcile spend, and report ROI; manage multiple vendor relationships.
• Marketing Operations & Analytics: manage workflows, lead scoring, email automation, attribution, segmentation, and dashboards in HubSpot; ensure data hygiene.
• AI-Powered Productivity & Automation: use AI tools daily to enhance output; identify automation opportunities across marketing ops; stay updated on new martech.
• Content & Creative Collaboration: brief and coordinate assets for landing pages, emails, social content, and sales enablement materials.
• Cross-Functional Alignment: work with Sales and Product Marketing to align programs with pipeline goals and target accounts.

Conocimientos

B2B marketing

Growth mindset

Event budgets

HubSpot CRM

Data analytics

AI tools daily

Project management

English & Spanish

Herramientas

HubSpot Marketing Hub

Demandbase

6sense

Descripción del empleo

Bitso is seeking a resourceful B2B Growth Marketing Specialist to become the operations backbone of our marketing team in Mexico City. This hybrid role spans demand generation, events, and marketing ops, with a relentless focus on pipeline growth and efficiency.

You will own programs end-to-end, manage budgets and vendor relationships, and iterate quickly using AI tools daily. Strong analytical skills and fluency in English and Spanish are required to succeed in a fast-paced fintech environment.