B2B Marketing Coordinator – Insurtech Growth (Remote)

Olé Life; Ciudad de México; Híbrido; MXN 860.000 - 1.376.000; Jornada completa

Descripción de la vacante

Olé Life in CDMX seeks a Marketing Coordinator to drive B2B lead generation, incentive programs, and agent-community building across México. The role blends strategic thinking with hands-on execution in a remote-friendly setup with occasional in-person collaboration.

You'll shape the marketing plan, coordinate events and webinars, manage content for LinkedIn and Instagram, and oversee sales enablement assets while tracking results in HubSpot.

Formación

• 5+ years of experience in Marketing.
• Experience in Insurtech or Fintech.
• Experience in B2B Marketing and/or channel marketing.
• Experience managing incentive programs.
• Experience with HubSpot or an equivalent CRM.
• Experience planning and managing events.
• Advanced English.
• Neutral Spanish.
• Portuguese is a plus.

Responsabilidades

• Support the design and execution of the B2B marketing strategy for the assigned market, including positioning, agent activation, and lead generation.
• Lead the producer incentive program, including segmentation by production level, reward mechanics, communication, and performance measurement.
• Plan and coordinate in-person and digital events, including webinars, product launches, agent conventions, and brand activations.
• Develop the content and social media strategy (LinkedIn and Instagram): define content pillars, editorial calendars, and formats based on channel and audience (70% B2B / 30% B2C).
• Produce and oversee sales enablement materials, including presentations, emails, visual assets, and video scripts.
• Implement and maintain marketing tracking in HubSpot, including channel attribution, CAC, active agent coverage, and performance reporting to the leadership team.
• Collaborate with Product, Commercial, and Operations teams to ensure alignment between communication and the needs of each market.
• Adapt the brand voice and communication to each market while maintaining Olé Life's global brand guidelines.

Conocimientos

Marketing

B2B Marketing

Channel marketing

Incentive programs

HubSpot

Event planning

English (Advanced)

Spanish (Neutral)

Portuguese (Nice to have)

Herramientas

HubSpot CRM

Descripción del empleo

Olé Life in CDMX seeks a Marketing Coordinator to drive B2B lead generation, incentive programs, and agent-community building across México. The role blends strategic thinking with hands-on execution in a remote-friendly setup with occasional in-person collaboration.

You'll shape the marketing plan, coordinate events and webinars, manage content for LinkedIn and Instagram, and oversee sales enablement assets while tracking results in HubSpot.