Bilingual Manager Marketing Development Team

Concentrix; México; Presencial; MXN 800.000 - 1.200.000; Jornada completa

Descripción de la vacante

Concentrix in Mexico City seeks a Bilingual Manager for Marketing Development to lead the B2B marketing strategy and execution with a primary focus on Mexico, while aligning with regional and global plans.

You will shape brand positioning, campaigns, content, digital marketing, social media, events, and field marketing, extending impact to Colombia and Latin America. The role requires 5–8+ years in B2B marketing and fluency in English and Spanish.

Formación

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 5–8+ years of experience in B2B marketing.
• Experience in technology, services, AI, CX, SaaS, or related fields preferred.
• Strong knowledge of the Mexican market and industry ecosystems.
• Experience in campaigns, positioning, content development, events, field marketing, digital marketing, and strategic social media management.
• Knowledge of digital channels, paid media, analytics, content optimization, and social media best practices for corporate audiences.
• Ability to develop messaging and storytelling for complex or technical solutions.
• Experience in regional and multinational environments.
• Professional proficiency in English and Spanish.

Responsabilidades

• Develop and implement the B2B marketing strategy with a Mexico focus, aligned with regional direction and global strategy.
• Strengthen positioning within the technology and services ecosystem in Mexico and extend impact to Colombia and Latin America.
• Design and execute initiatives to increase brand awareness, reputation, and engagement in local and regional contexts.
• Coordinate digital marketing and social media to boost visibility and consistency across touchpoints.
• Identify relevant events and platforms for brand presence; define participation and activations.
• Oversee field marketing activities, webinars, and roundtables, evaluating effectiveness against objectives.

Conocimientos

B2B marketing

Campaign management

Content development

Digital marketing

Social media management

Event marketing

Brand positioning

Messaging & storytelling

English proficiency

Spanish proficiency

Educación

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Herramientas

CRM systems

Marketing automation

Analytics tools

Descripción del empleo

Job Title

Bilingual Manager Marketing Development Team

Role Objective

Lead the B2B marketing strategy and execution with primary influence in Mexico, focusing on brand positioning, market visibility, campaigns, content, digital marketing, social media, events, and field marketing. Ensure alignment with business priorities and with the regional and global marketing strategy, while also generating additional impact in Colombia and across Latin America.

The role aims to strengthen the company’s presence primarily in the Mexican market, identify relevant opportunities in key industries, develop awareness and engagement initiatives, and translate the company’s value proposition—including technological and AI solutions—into clear, differentiated messaging for B2B audiences, extending its impact to Colombia and the rest of Latin America.

Main Responsibilities

Develop and implement the B2B marketing strategy with primary focus on Mexico, aligned with business objectives and regional direction, with the ability to extend initiatives, learnings, and impact to Colombia and the rest of Latin America.

Strengthen the company’s positioning within the technology and services ecosystem in the country. Identify market trends, audience needs, competitive movements, and positioning opportunities. Translate capabilities, solutions, and value propositions into clear, relevant, and differentiated messaging for the Mexican market.

Awareness, Campaigns, and Visibility

Design and execute marketing initiatives aimed at increasing brand awareness, reputation, and engagement. Lead local campaigns in coordination with regional or global efforts, ensuring adaptation and relevance for Mexico. Drive thought leadership initiatives, content creation, and brand presence in strategic spaces.

Coordinate digital marketing and social media initiatives to strengthen brand visibility, amplify campaigns, promote relevant content, and support the company’s presence among target B2B audiences. Ensure consistency in messaging, storytelling, and brand presence across all touchpoints.

Events and Field Marketing

Identify relevant events, forums, associations, networking spaces, and platforms for the brand in Mexico. Define the event participation strategy, including brand presence, sponsorships, speaking opportunities, activations, and post-event follow-up.

Coordinate the execution of field marketing activities, webinars, roundtables, and other interaction formats with B2B audiences. Evaluate the relevance and effectiveness of both in-person and virtual initiatives based on visibility, engagement, and marketing objectives.

Required Profile

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

5–8+ years of experience in B2B marketing.

Experience in industries such as technology, services, digital transformation, AI, CX, SaaS, or related fields is preferred.

Strong knowledge of the Mexican market, its business dynamics, and key industry and event ecosystems.

Experience in campaigns, positioning, content development, events, field marketing, digital marketing, and strategic social media management.

Knowledge of digital channels, paid media, analytics, content optimization, and social media best practices for corporate audiences.

Ability to develop messaging and storytelling for complex or technical solutions.

Experience working in regional and multinational environments.

Professional proficiency in English and Spanish.

Familiarity with marketing tools, automation, CRM, analytics, and campaign management platforms.

Key Competencies

• Strategic thinking
• Execution and project management
• Effective communication
• Synthesis and storytelling skills
• Market and customer orientation
• Collaboration and influence
• Organization and follow-up
• Analytical capability