Growth Marketing Manager

Formulated Automation; Ciudad de México; Hybrid; MXN 1,676,000 - 2,793,000; Full time

Job summary

Formulated Automation is hiring a Growth Marketing Manager to own customer acquisition end-to-end across paid and outbound channels. You’ll build data-driven models, optimize the full funnel, and collaborate with product and brand teams to scale growth.

The role is fully remote, requiring strong HubSpot, GA4, and copywriting skills, plus experience in SaaS growth. You’ll report to the CSBO and shape partner, referral, and outbound programs.

Qualifications

• Experience driving customer acquisition in SaaS or tech startups.
• Demonstrated ownership of end-to-end growth initiatives.
• Hands-on HubSpot setup, campaigns, workflows and reporting.

Responsibilities

• Own acquisition channels end-to-end: paid search, paid social, outbound, lifecycle.
• Develop data-driven acquisition models across states and channels.
• EOI on budget and channel mix; collaborate with CSBO for partner programs.
• Create and optimize campaigns: landing pages, emails, and assets.
• Ensure tracking and analytics across funnel (GA4, UTMs, attribution).
• Lead outbound for Protect and drive Form-to-Protect upsell.

Skills

Growth marketing

HubSpot campaigns

Google Ads

Meta ads

Data-driven decision-making

Copywriting

English fluency

Outbound marketing

Education

Bachelor's in Marketing or related field

Tools

GA4

UTM tracking

HubSpot

Job description

Hi there! We are South and our client is looking for a Growth Marketing Manager!

About The Company

Our client is a startup SaaS platform that works as an operating system for small businesses in the US. It helps founders form their LLC and then keeps it compliant over time, all in one place. It operates in all 50 states.

On the formation side, the platform handles the LLC filing, EIN, operating agreement, business templates and the first year of registered agent service. For ongoing compliance, it offers registered agent renewals, annual report filings, certificates of good standing, business amendments and license tracking. It also monitors state deadlines so nothing lapses. Customers get a single dashboard with a business health score, a document vault, proactive alerts, a mobile app and an AI copilot that answers compliance questions and takes action on their behalf. The company is also expanding into business banking, insurance, loans and credit-building.

It competes with two or three large players in the space. The team is lean and spread across several countries. The company is hiring its first dedicated growth hire. Today it runs Google Ads, Meta ads and some outbound, but no one owns the growth function full time.

About The Role

We’re looking for a Growth Marketing Manager to own customer acquisition end to end. You’ll report to the Chief Marketing and Strategy Officer and work closely with the global team to align growth with product and brand.

This is a hands‑on, high‑autonomy role. After onboarding, you’ll work with very little direction: deciding which channels to invest in, measuring what works, and optimizing the full funnel.

Location

100% remote. Candidates must reside in Latin America.

• Responsibilities Growth Strategy & Acquisition
• Own customer acquisition for Form and Protect, from first touch to paying customer
• Own all acquisition channels: paid search, paid social, outbound, lifecycle and any new channels we test
• Build a data‑driven acquisition model for all 50 states, covering channel mix, cost per customer and state rollout priorities
• Recommend budget and channel investments; spend is approved by the CSBO
• Work with the CSBO to launch and grow partner, referral and affiliate programs Campaigns & Content
• Develop all acquisition campaigns: plan, write, creative‑direct with the design team, and brief marketing ops to build them in HubSpot
• Write acquisition copy: landing pages and campaign emails
• QA campaigns, workflows, pages and tracking setup, and give final approval before anything goes live
• Manage the paid media agency day to day, holding it to cost per customer rather than cost per lead Outbound & Lifecycle
• Build and run outbound for Protect: segmentation, sequencing, deliverability and testing
• Own lifecycle conversion and upsell, including turning Form customers into Protect customers Experimentation
• Run experiments on landing pages, checkout, messaging and offers Analytics & Reporting
• Own tracking and analytics across the funnel: UTMs, conversion tracking, GA4, HubSpot attribution, and full‑funnel tracking from ad to click to lead to paying customer
• Build and maintain acquisition reporting, and report weekly on funnel performance, CAC and conversion by channel and state

Requirements

• Proven performance or growth marketing experience in SaaS or tech, ideally at startups
• A track record of owning acquisition and revenue results, not just running tasks
• Expert, hands‑on HubSpot skills: campaigns, workflows and reporting. You’ll direct builds, and be able to build and fix them yourself when needed
• Hands‑on experience setting up and auditing tracking and analytics: GA4, UTMs, conversion tracking and attribution
• Strongly data‑driven, with experience building acquisition models and forecasts
• Strong understanding of the US small‑business market and how US small business owners buy
• Hands‑on experience with Google Ads and Meta ads
• Experience with outbound email at scale
• Strong copywriting skills for landing pages and email
• Experience creative‑directing campaign assets with designers
• Native or near‑native English, written and spoken
• Self‑directed, able to work with minimal oversight in a lean team

Nice to Have

• B2C or small‑business SaaS experience
• Partner or affiliate program experience
• Experience in fintech, legal or compliance products

What Success Looks Like

• Own acquisition for Form and Protect and deliver results measured in cost per customer
• Roll out a data‑driven acquisition model that guides channel mix and state‑by‑state expansion
• Build a consistent cadence of experiments and turn results into concrete conversion improvements
• Launch outbound for Protect and grow Form-to-Protect upsell
• Maintain accurate full‑funnel tracking and weekly reporting that gives leadership full visibility
• Launch and scale partner, referral and affiliate programs together with the CSBO

If this opportunity sounds good to you,