Remote Growth Marketing Lead - SaaS & Compliance

Formulated Automation; Ciudad de México; Hybrid; MXN 1,676,000 - 2,793,000; Full time

Job summary

Formulated Automation is hiring a Growth Marketing Manager to own customer acquisition end-to-end across paid and outbound channels. You’ll build data-driven models, optimize the full funnel, and collaborate with product and brand teams to scale growth.

The role is fully remote, requiring strong HubSpot, GA4, and copywriting skills, plus experience in SaaS growth. You’ll report to the CSBO and shape partner, referral, and outbound programs.

Qualifications

• Experience driving customer acquisition in SaaS or tech startups.
• Demonstrated ownership of end-to-end growth initiatives.
• Hands-on HubSpot setup, campaigns, workflows and reporting.

Responsibilities

• Own acquisition channels end-to-end: paid search, paid social, outbound, lifecycle.
• Develop data-driven acquisition models across states and channels.
• EOI on budget and channel mix; collaborate with CSBO for partner programs.
• Create and optimize campaigns: landing pages, emails, and assets.
• Ensure tracking and analytics across funnel (GA4, UTMs, attribution).
• Lead outbound for Protect and drive Form-to-Protect upsell.

Skills

Growth marketing

HubSpot campaigns

Google Ads

Meta ads

Data-driven decision-making

Copywriting

English fluency

Outbound marketing

Education

Bachelor's in Marketing or related field

Tools

GA4

UTM tracking

HubSpot

Job description

Formulated Automation is hiring a Growth Marketing Manager to own customer acquisition end-to-end across paid and outbound channels. You’ll build data-driven models, optimize the full funnel, and collaborate with product and brand teams to scale growth.

The role is fully remote, requiring strong HubSpot, GA4, and copywriting skills, plus experience in SaaS growth. You’ll report to the CSBO and shape partner, referral, and outbound programs.