Growth Marketing Engineer

Turn; Ciudad de México; Remote; MXN 900.000 - 1.300.000; Vollzeit

Benefits dieser Stelle

Major medical health insurance

Paid time off

Remote work with occasional in-office/

Zusammenfassung

Turn is seeking a hands-on Growth Marketing Engineer to own the full-funnel demand engine and convert traffic into qualified demos and pipeline. You’ll operate across ads, CRM, analytics, and page builders to ship changes, measure impact, and optimize the demo path.

You’ll run paid acquisition, CRO, marketing operations, and outbound campaigns, using a modern stack (HubSpot, Amplemarket, RB2B, Intercom, Zapier, Calendly) and rigorous analytics to improve CAC and pipeline quality.

Qualifikationen

• Hands-on experience across growth marketing, demand generation, marketing operations, or RevOps in B2B SaaS.

Aufgaben

• Plan, launch, and optimize paid campaigns (Google Ads, LinkedIn) with event mapping for booked demos and pipeline.
• Build and test demo landing pages, forms, and CTAs; create persona-aware routing."
• Own the full lead lifecycle: CRM workflows, lead scoring, routing, and outbound engine across multiple tools.
• Maintain outbound sending infrastructure, warm-up, verification, and deliverability health.
• Define and track conversion events, GA4, UTMs, and dashboards tying activity to pipeline and revenue.
• Write ad, landing-page, and outbound copy to drive response.

Kenntnisse

Growth marketing

Demand generation

Marketing operations

Revenue operations

Performance marketing

Conversion rate optimization

Analytics

SQL / BI

CRO / copywriting

Data-driven experimentation

Bilingual Spanish/English

Tools

Google Ads

HubSpot

Amplemarket

RB2B

Intercom

Zapier

Calendly

Salesforce

Marketo

Make

GA4

Mode

Looker

Amplitude

Jobbeschreibung

Turn is a venture-backed B2B software company built for the realities of high-volume hiring. Our platform runs pre-employment background checks and continuous monitoring, and integrates directly into the systems employers already hire with — so teams in hospitality, staffing, construction, healthcare, and real estate can screen candidates fast without giving up compliance. We’re a small, fully remote team that moves quickly and ships real things.

About the Role

We’re looking for a hands-on Growth Marketing Engineer to own our full-funnel demand engine and turn the traffic and buying signals we already generate into qualified demos and pipeline.

You’ll sit at the intersection of performance marketing, marketing operations, conversion optimization, and analytics, building and running the systems that move a prospect from first touch to booked meeting. This is a builder’s role: you’ll spend your days in the ad platforms, the CRM, the analytics tools, and the page builder, shipping changes and measuring their impact on qualified-demo volume and pipeline.

What You’ll Do

• Paid acquisition: Plan, launch, and optimize paid campaigns (Google Ads — Performance Max and Search, LinkedIn), architecting campaign structure, audience targeting, and conversion-event mapping so spend optimizes toward booked demos and pipeline rather than clicks, with clean, server-imported conversion tracking (enhanced/offline conversions from the CRM).
• Conversion rate optimization: Build and A/B test dedicated demo landing pages, landing pages, forms, and CTAs that turn visitors into meetings, including persona-aware routing (buyer vs. candidate vs. partner) across the site, and own the on-site demo path.
• Marketing operations & RevOps: Own the full lead lifecycle and the automation behind it — CRM workflows, lifecycle-stage instrumentation, lead scoring and routing, and the visitor-signal-to-outbound engine across HubSpot, Amplemarket, RB2B, Duo, and Zapier. Build and scale the loop that turns identified in-market website visitors into timely, signal-based 1:1 outreach.
• Email deliverability & infrastructure: Own outbound sending infrastructure — mailbox and domain strategy, warm-up and rotation, pre-send verification, and deliverability health — so outreach lands in the inbox and protects the primary domain’s reputation.
• Analytics & reporting: Build and own the measurement layer end to end — define the key conversion events, GA4, UTM governance, conversion validation — and build the dashboards that tie marketing activity to pipeline and revenue (Mode).
• Conversion copywriting: Write the ad, landing-page, and signal-based outbound copy that drives response.

What You’ll Need

• Hands-on experience across growth marketing, demand generation, marketing operations, or revenue operations — ideally in B2B SaaS. You’re a builder who works inside the tools, not only a strategist.
• Real performance-marketing experience, especially Google Ads (including Performance Max and Search campaign structure), with a habit of optimizing toward CAC and pipeline instead of vanity metrics.
• Fluency with a modern marketing / CRM automation stack (we use HubSpot, Amplemarket, RB2B, Intercom, Zapier, and Calendly; comparable tools like Salesforce, Marketo, or Make are fine).
• Analytics chops: GA4, disciplined UTM and conversion tracking, and enough SQL / BI to build your own dashboards (we use Mode; Looker, Amplitude, or similar is fine).
• CRO instincts and conversion copywriting ability.
• A data-driven, experimental, self-directed way of working — you read the funnel, ship the fix, and measure the result.
• Bilingual Spanish/English, with fluent written English.

This is our ideal profile, not a checklist. If you can do the work, we’d love to hear from you regardless of years or title.

Success Metrics (First 6–12 Months)

• Growth in qualified demos and marketing-sourced pipeline, at flat or lower cost per acquisition.
• Higher conversion rates across the funnel, from visitor to demo to booked meeting.
• A larger share of best-fit (ICP) traffic reached and converted.
• Strong outbound deliverability and healthy sending infrastructure across all domains.
• A reliable weekly reporting cadence that ties marketing activity to pipeline.

Nice to Have

• Experience in HR tech, workforce, background screening, or compliance-adjacent categories.
• Account-based marketing (ABM) and audience segmentation.
• Server-side, enhanced, or offline conversion tracking (e.g. CAPI).
• Outbound email deliverability at scale — multi-domain/mailbox management, warm-up, and inbox placement.
• Technical SEO and simple creative for ads and social.
• Competitive salary (base range shared early in the process)
• Major medical health insurance
• Paid time off
• Remote work with occasional in-office training and in-person meetings