iGaming Growth Marketer - Mexico Player Acquisition

Exacta Solutions Ltd; México; On-site; MXN 400,000 - 660,000; Full time

Job summary

Exacta Solutions Ltd is seeking a marketing professional to lead player acquisition campaigns in Mexico's iGaming sector. You will focus on mobile and social media channels to attract registrations and initial deposits.

Plan, launch and optimise campaigns on Meta Ads, TikTok and WhatsApp, collaborating with creative and CRM teams to tailor content for local audiences and improve the player journey.

Qualifications

• Experience in digital or mobile marketing within iGaming.
• Hands-on campaigns in Mexico.
• Experience with Meta Ads, TikTok Ads, and WhatsApp marketing.

Responsibilities

• Plan, launch and optimise player acquisition campaigns targeting the Mexican market.
• Run campaigns across platforms such as Facebook, Instagram, TikTok and WhatsApp.
• Develop mobile-focused campaigns that drive registrations and first-time deposits.
• Collaborate with content teams to tailor local material.
• Monitor campaign performance, acquisition costs and conversion rates.
• Coordinate with CRM, retention and commercial teams to improve the player journey.

Skills

Campaign management

Analytics

Cross-functional collaboration

Bilingual Spanish/English

Tools

Meta Ads (Facebook/Instagram)

TikTok Ads

WhatsApp Marketing

Job description

Exacta Solutions Ltd is seeking a marketing professional to lead player acquisition campaigns in Mexico's iGaming sector. You will focus on mobile and social media channels to attract registrations and initial deposits.

Plan, launch and optimise campaigns on Meta Ads, TikTok and WhatsApp, collaborating with creative and CRM teams to tailor content for local audiences and improve the player journey.