Growth Marketing Lead — Full-Funnel B2B SaaS

Power Digital; México; Remote; MXN 420,000 - 720,000; Full time

Job summary

Power Digital is seeking a Growth Marketing Manager to own the strategy and execution behind Cardinal’s integrated campaigns. You will architect full-funnel programs—from webinars and events to reports and eBooks—leading cross-functional teams to deliver cohesive messaging and high-impact creative.

You’ll monitor performance, optimize in real time, and ensure every channel works together to generate high-quality leads.

Qualifications

• Owns strategy and execution of full campaigns across channels.
• Experience running multi-channel, full-funnel campaigns with measurable results.
• 5–7 years in B2B growth, demand gen, or integrated marketing.
• Expertise in LinkedIn Ads, Meta Ads, Google Ads, email platforms, and webinar tools.

Responsibilities

• Build full-funnel campaign strategies for major launches (webinars, events, eBooks, reports).
• Define audiences, messaging, channel mix, goals, and success metrics.
• Develop campaign plans and timelines aligned with growth and revenue priorities.
• Lead cross-channel execution across email, paid media, social, and web.
• Create creative briefs and coordinate with design, copy, video, paid, and email teams.
• Ensure campaigns land with cohesive messaging, strong creative, and clear CTAs.
• Monitor performance and identify what’s working, what’s not, and why.
• Build testing plans and share insights to improve results continually.
• Manage internal contributors and contractors, ensuring deadlines and quality.
• Launch 6-8 major campaigns that generate a measurable pipeline.
• Improve conversion rates across key funnel stages.
• Build a campaign playbook and reporting cadence.
• Elevate the quality and cohesion of Cardinal’s thought leadership.

Skills

Strategic thinker

Strong communicator

Analytical skills

Collaborator

Ownership

Bias toward action

Tools

LinkedIn Ads

Meta Ads

Google Ads

Email platforms

Webinar tools

Job description

Power Digital is seeking a Growth Marketing Manager to own the strategy and execution behind Cardinal’s integrated campaigns. You will architect full-funnel programs—from webinars and events to reports and eBooks—leading cross-functional teams to deliver cohesive messaging and high-impact creative.

You’ll monitor performance, optimize in real time, and ensure every channel works together to generate high-quality leads.