Senior Programmatic Growth Architect

Power Digital Marketing; Colombia; On-site; MXN 1,021,000 - 1,872,000; Full time

Job summary

Power Digital Marketing in a world-leading growth marketing firm seeks a Programmatic Senior Strategist to own execution, performance, and growth of marketing services for enterprise accounts. You will navigate complex client questions and drive cross-channel programmatic strategy to deliver insights for media planning and optimization.

You will lead onboarding of new accounts, collaborate with specialists and analytics teams, and continually improve campaign performance using Nova ecosystem and

Qualifications

• 4+ years of cross-channel performance marketing campaigns for ecommerce, B2B, and B2C lead generation.
• Strong business acumen translating quantitative data into actionable insights.
• Proven understanding of digital marketing across channels including mobile, display, video, OTT/CTV and audio.
• Knowledge of ad creative best practices, formats, specs, and messaging.
• Proficiency in audience targeting and retargeting within programmatic platforms.
• Excellent communication and collaboration with cross-functional teams and clients.
• Advanced spoken and written English is required.

Responsibilities

• Lead cross-functional collaboration to develop and execute sophisticated programmatic strategies.
• Provide senior-level insights and guidance to shape programmatic direction.
• Design and implement programmatic campaigns across multiple channels (mobile, display, video, CTV, DOOH, audio).
• Oversee onboarding of new programmatic accounts and campaigns in DSPs.
• Identify strategic audience segments and establish data partnerships to optimize targeting.
• Collaborate with marketing and analytics to integrate advanced reporting APIs and optimize performance.
• Utilize AI technologies to enhance business processes and leverage Nova ecosystem.

Skills

Cross-channel marketing

Programmatic advertising

Data-driven insights

English proficiency

Campaign optimization

Audience targeting

Client communication

Tools

Ad servers

Ad verification tools

Ad trafficking systems

Job description

Power Digital Marketing in a world-leading growth marketing firm seeks a Programmatic Senior Strategist to own execution, performance, and growth of marketing services for enterprise accounts. You will navigate complex client questions and drive cross-channel programmatic strategy to deliver insights for media planning and optimization.

You will lead onboarding of new accounts, collaborate with specialists and analytics teams, and continually improve campaign performance using Nova ecosystem and