Growth Campaign Marketer – Natural Resources (B2B)

WM de Mexico, S. de R.L. de C.V.; Ciudad de México; Híbrido; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

Wood Mackenzie, a global leader in analytics and insights, seeks a results-driven campaign marketer for its B2B Growth Marketing team in Mexico City. Hybrid role coordinating campaigns across email, ads, events, webinars, and content; partner with sales, product marketing, and operations to accelerate audience growth and pipeline.

You will own campaign management end-to-end, optimize channel performance, and ensure data quality while aligning with commercial objectives across natural resources

Formación

• Experience executing integrated B2B marketing campaigns across multiple channels.
• Strong project management and organisational skills with multiple priorities.
• Experience coordinating cross-functional teams from briefing to execution.
• Familiarity with marketing automation and CRM platforms (Salesforce, Pardot, Marketo, HubSpot).
• Experience supporting webinars, virtual events, lead programs or customer marketing.

Responsabilidades

• Own and support execution of integrated campaigns across email, paid social, display, SEM, SEO, content syndication, and nurture flows.
• Drive event planning, on-site execution, and follow-up to increase ROI.
• Support webinars and third-party marketing activities, coordinating delivery and lead handoff.
• Manage paid acquisition with ICP targeting and continuous tactic improvements via A/B testing.
• Oversee campaign workflow, scheduling, stakeholder communication, and project tracking.
• Handle campaign setup and deployment, including emails, landing pages, and assets.
• Ensure governance, lead management, and data quality in coordination with Marketing Ops.
• Collaborate with sales to optimize lead routing and campaign readiness.
• Monitor real-time performance and flag risks, dependencies, and opportunities.
• Analyze KPIs (MQLs, SALs, cost per lead, pipeline) for post-campaign reviews.

Conocimientos

Integrated B2B marketing

Campaign management

Project management

Cross-functional collaboration

Marketing automation

Educación

Bachelor’s degree in Marketing, Business, Communications, or a related field

Herramientas

Salesforce

Pardot

Marketo

HubSpot

Descripción del empleo

Wood Mackenzie, a global leader in analytics and insights, seeks a results-driven campaign marketer for its B2B Growth Marketing team in Mexico City. Hybrid role coordinating campaigns across email, ads, events, webinars, and content; partner with sales, product marketing, and operations to accelerate audience growth and pipeline.

You will own campaign management end-to-end, optimize channel performance, and ensure data quality while aligning with commercial objectives across natural resources