B2B Growth Marketing Campaign Specialist

WM de Mexico, S. de R.L. de C.V.; Ciudad de México; Híbrido; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

Wood Mackenzie is seeking a results-driven campaign specialist to join the B2B Growth Marketing team, coordinating integrated campaigns across channels to support new logo acquisition, customer expansion, and commercial objectives for Financials & Traders.

You’ll collaborate with sales, product marketing, content, digital, and operations to ensure seamless execution of campaigns that resonate with target personas in whitespace opportunities.

Formación

• Experience delivering integrated B2B marketing campaigns across channels.
• Strong project management and organisational skills with multiple priorities.
• Experience coordinating cross-functional teams from briefing to execution.
• Familiarity with marketing automation and attribution data platforms.

Responsabilidades

• Own and optimize multi-channel marketing campaigns (email, social, display, SEM, SEO).
• Coordinate event planning, on-site execution, and post-event follow-up to maximize ROI.
• Support webinars and third‑party marketing activities, including logistics and lead handoff.
• Collaborate with digital and media teams to improve paid acquisition and targeting.
• Manage campaign workflow, scheduling, tasks, and stakeholder communication.
• Ensure governance and data quality in lead management and campaigns.
• Provide real-time performance tracking and post-campaign analysis against KPIs.

Conocimientos

B2B marketing

Campaign management

Project management

Marketing automation

Salesforce

Pardot

Dreamdata

Webinars

Cross-functional collaboration

Educación

Bachelor’s degree in Marketing, Business, Communications, or related field

Herramientas

Asana

Salesforce

Descripción del empleo

Wood Mackenzie is seeking a results-driven campaign specialist to join the B2B Growth Marketing team, coordinating integrated campaigns across channels to support new logo acquisition, customer expansion, and commercial objectives for Financials & Traders.

You’ll collaborate with sales, product marketing, content, digital, and operations to ensure seamless execution of campaigns that resonate with target personas in whitespace opportunities.