Growth Campaign Architect – B2B Marketing

Wood Mackenzie; Ciudad de México; Híbrido; MXN 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Wood Mackenzie seeks a results-driven Campaign Specialist to join the B2B Growth Marketing team. You will coordinate integrated campaigns across channels to drive new logo acquisition, customer expansion, and revenue goals for the Financials & Traders vertical.

You’ll collaborate with Sales, Product Marketing, Content, Digital, and Operations to ensure flawless execution, supporting webinars, events, and lead handoff while optimizing campaign performance globally.

Formación

• Experience executing integrated B2B marketing campaigns across multiple channels.
• Strong project management and organisational skills, with the ability to manage multiple priorities.

Responsabilidades

• Own and support the execution of integrated campaigns across channels including email, paid social, display, SEM, SEO, content syndication, and nurture flows.
• Work with event operations and sales to drive execution excellence in event planning, on-site execution, and follow-up - increasing ROI from this critical channel.
• Support the execution of webinars and third-party marketing activities, coordinating delivery, logistics, follow-up, and lead handoff processes.
• Partner with digital marketing and media teams to manage paid acquisition efforts, ensure targeted reach into ICP audiences and accounts, and continuously improve tactics through A/B testing, audience segmentation, and optimisation.
• Own campaign workflow management, including scheduling, task coordination, stakeholder communication, and project tracking.
• Manage campaign setup and deployment activities, including emails, landing pages, nurture programmes, audience lists, and campaign assets.
• Partner with Marketing Operations to ensure campaign governance, lead management processes, and data quality standards are maintained.
• Work closely with sales and lead management teams to support effective lead routing, follow-up, campaign readiness, and conversion strategies.
• Monitor campaign execution and performance in real time, providing regular status updates and highlighting risks, dependencies, and opportunities for improvement.
• Track, report, and analyse campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution - using insights to inform post-campaign reviews and future activity.

Conocimientos

B2B marketing

Multi-channel

Campaign management

Cross-functional collaboration

Marketing automation

Salesforce/Pardot

Educación

Bachelor’s degree in marketing/business/communications

Herramientas

Salesforce

Pardot

Dreamdata

Descripción del empleo

Wood Mackenzie seeks a results-driven Campaign Specialist to join the B2B Growth Marketing team. You will coordinate integrated campaigns across channels to drive new logo acquisition, customer expansion, and revenue goals for the Financials & Traders vertical.

You’ll collaborate with Sales, Product Marketing, Content, Digital, and Operations to ensure flawless execution, supporting webinars, events, and lead handoff while optimizing campaign performance globally.