Growth & Brand Marketing Director — Remote

Lapsi Health; México; Remote; MXN 3,385,000 - 5,266,000; Full time

Job summary

Lapsi Health is seeking a Marketing Director to lead rapid growth across markets. The role blends brand leadership with data-driven performance, shaping strategic marketing in a high-growth B2C environment.

You will build scalable campaigns, align cross-functional teams, and drive consumer acquisition, activation, and retention while delivering measurable business results globally. The ideal candidate will combine strategic vision with hands-on execution, manage budgets, partner with agencies,

Qualifications

• 8–12+ years of marketing experience in high-growth B2C businesses.
• Proven track record in fast-scaling consumer tech, marketplace, or platform companies.
• Experience delivering full-funnel marketing across multiple channels.
• Strong analytical capabilities using consumer data and marketing metrics.
• Experience managing significant marketing budgets and ROI-focused optimization.
• Ability to navigate ambiguity and execute quickly.
• Entrepreneurial mindset and commercial acumen.

Responsibilities

• Develop and execute ambitious B2C marketing strategy aligned with growth objectives.
• Drive consumer acquisition, activation, engagement, retention, and LTV across markets.
• Lead integrated campaigns across paid media, digital, PR, partnerships, events.
• Own GTM strategies, new product launches, and market expansion.
• Collaborate with Product, Commercial, and Operations to improve customer experience.
• Build and lead a high-performing marketing team.
• Establish KPIs and performance frameworks for ROI.

Skills

Marketing strategy

Growth marketing

Brand leadership

Data-driven marketing

Cross-functional leadership

Analytics

Budget management

Experimentation

Job description

Lapsi Health is seeking a Marketing Director to lead rapid growth across markets. The role blends brand leadership with data-driven performance, shaping strategic marketing in a high-growth B2C environment.

You will build scalable campaigns, align cross-functional teams, and drive consumer acquisition, activation, and retention while delivering measurable business results globally. The ideal candidate will combine strategic vision with hands-on execution, manage budgets, partner with agencies,