Director of Marketing

Lapsi Health; México; Remote; MXN 3,385,000 - 5,266,000; Full time

Job summary

Lapsi Health is seeking a Marketing Director to lead rapid growth across markets. The role blends brand leadership with data-driven performance, shaping strategic marketing in a high-growth B2C environment.

You will build scalable campaigns, align cross-functional teams, and drive consumer acquisition, activation, and retention while delivering measurable business results globally. The ideal candidate will combine strategic vision with hands-on execution, manage budgets, partner with agencies,

Qualifications

• 8–12+ years of marketing experience in high-growth B2C businesses.
• Proven track record in fast-scaling consumer tech, marketplace, or platform companies.
• Experience delivering full-funnel marketing across multiple channels.
• Strong analytical capabilities using consumer data and marketing metrics.
• Experience managing significant marketing budgets and ROI-focused optimization.
• Ability to navigate ambiguity and execute quickly.
• Entrepreneurial mindset and commercial acumen.

Responsibilities

• Develop and execute ambitious B2C marketing strategy aligned with growth objectives.
• Drive consumer acquisition, activation, engagement, retention, and LTV across markets.
• Lead integrated campaigns across paid media, digital, PR, partnerships, events.
• Own GTM strategies, new product launches, and market expansion.
• Collaborate with Product, Commercial, and Operations to improve customer experience.
• Build and lead a high-performing marketing team.
• Establish KPIs and performance frameworks for ROI.

Skills

Marketing strategy

Growth marketing

Brand leadership

Data-driven marketing

Cross-functional leadership

Analytics

Budget management

Experimentation

Job description

Location: [Worldwide / Remote]

Employment type: Full-time

Language: Spanish and Professional Fluency in English

About the Role

We are looking for a highly ambitious, strategic, and commercially driven Marketing Director with a proven track record in high growth B2C businesses.The ideal candidate has experience in fast scaling, consumer focused companies, ideally within technology driven, marketplace, platform, or other disruptive B2C environments. They understand what it takes to accelerate consumer adoption, build brand preference, drive customer engagement, and deliver sustainable commercial growth across multiple markets.This role requires a leader who combines strong brand-building capabilities with a data driven, growth oriented mindset. Someone who can translate consumer insights and business opportunities into bold marketing strategies, impactful campaigns, and measurable results.

Key Responsibilities

B2C Marketing Strategy & Business Growth

• Develop and execute an ambitious B2C marketing strategy aligned with business growth objectives, market expansion, and brand positioning.
• Drive consumer acquisition, activation, engagement, frequency, retention, and lifetime value across markets.
• Identify and unlock growth opportunities through consumer insights, market intelligence, competitive analysis, and experimentation.
• Translate commercial objectives into scalable, measurable marketing initiatives that drive consumer demand and business performance.
• Balance long-term brand development with short-term growth opportunities and revenue objectives.
• Adapt marketing strategies to different markets, consumer segments, and stages of business maturity.

Brand Leadership & Integrated Consumer Marketing

• Own and strengthen brand positioning, consumer value proposition, messaging, and brand relevance.
• Build a distinctive, trusted, and culturally relevant consumer brand in highly competitive markets.
• Lead integrated, full-funnel marketing campaigns across paid media, digital, social, PR, partnerships, influencers, events, and experiential channels.
• Develop high-impact consumer campaigns that increase brand awareness, consideration, adoption, and engagement.
• Drive go-to-market strategies, new product launches, and market expansion initiatives.
• Ensure consistent brand storytelling and consumer experiences across markets and channels.
• Collaborate with creative agencies, media partners, and external stakeholders to deliver innovative, effective campaigns.

Growth, Analytics & Commercial Performance

• Own marketing's contribution to measurable business outcomes, including customer growth, transaction volume, usage frequency, retention, and revenue.
• Develop data-driven marketing strategies that optimize the consumer funnel from awareness through acquisition, activation, and loyalty.
• Establish clear performance frameworks and KPIs covering customer acquisition, CAC, LTV, conversion, retention, brand health, and marketing ROI.
• Use consumer insights, analytics, experimentation, and rapid testing to continuously improve marketing effectiveness.
• Manage marketing budgets and optimize investment allocation across channels, markets, and growth opportunities.
• Work closely with Product, Commercial, and Operations teams to identify growth opportunities and improve the end-to-end consumer experience.
• Drive a culture of measurement, accountability, and continuous optimization.

Leadership & Cross-Functional Execution

• Build, lead, and develop a high-performing marketing team with a strong culture of ownership, speed, creativity, and commercial accountability.
• Act as a strategic business partner to senior leadership, influencing commercial priorities and growth decisions.
• Lead cross-functional initiatives that connect marketing, product, operations, and business performance.
• Foster an entrepreneurial, test-and-learn mindset with a strong bias toward action.
• Develop scalable marketing processes and capabilities to support rapid business growth and international expansion.
• Manage external agencies and partners to deliver high-quality execution and measurable results.
• Balance strategic thinking with hands-on execution in a dynamic, fast-changing environment.

Requirements

• 8–12+ years of marketing experience, with significant experience in high-growth B2C businesses.
• Proven track record in fast-scaling consumer technology, marketplace, platform, or similarly growth-driven companies.
• Demonstrated success in driving consumer acquisition, adoption, engagement, retention, and commercial growth.
• Strong experience combining brand strategy, integrated marketing, and data-driven growth initiatives.
• Experience developing and executing full-funnel consumer marketing strategies across multiple channels.
• Strong understanding of consumer behavior, customer journeys, growth drivers, and market dynamics.
• Proven ability to translate business objectives into measurable marketing outcomes.
• Experience managing significant marketing budgets and optimizing investments based on performance and ROI.
• Strong analytical capabilities, with experience using consumer data, experimentation, and marketing performance metrics to drive decisions.
• Experience operating in high-growth, fast-paced, international environments.
• Ability to navigate ambiguity, prioritize effectively, and execute quickly.
• Entrepreneurial mindset, commercial acumen, creative judgment, and a strong sense of ownership.

Bonus Qualifications

• Experience at a leading consumer technology, marketplace, mobility, delivery, travel, fintech, or digital platform business.
• Experience scaling B2C marketing across multiple markets.
• Proven success launching new markets, driving consumer adoption, or accelerating growth in competitive categories.
• Experience in businesses where consumer frequency, engagement, and retention are key growth drivers.
• Experience combining global brand strategy with local market execution.
• Background in both established international consumer platforms and entrepreneurial scale-up environments.