Growth Analytics Lead - PLG Funnel & Data Infrastructure

Leadout Capital; Ciudad de México; On-site; MXN 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Well-being reimbursement

Generous parental leave

Adoption assistance

Fertility benefits

Trailhead.com training

Executive coaching with leadership

Volunteer opportunities

Job summary

Salesforce is seeking a Lead Analyst, Growth Analytics to join the Product-Led Growth (PLG) Analytics team. You will own the PLG data infrastructure, funnel analytics, and translate data into actionable insights that drive new logo growth.

You will work with data science, marketing, product, and GTM teams, building dashboards, running experiments, and guiding strategic decisions. Senior analytics leadership and mentoring are expected.

Qualifications

• 5-7 years of growth analytics, digital marketing analytics, or product analytics in SaaS/B2B.
• Expert proficiency in SQL.
• Advanced Tableau or equivalent data visualization tool.
• Working knowledge of dbt.
• Led end-to-end analytics projects independently in fast-moving environments.
• Strong working knowledge of A/B testing, significance, power analysis, and causal inference.
• Experience building data pipelines with data engineering teams.
• Solid understanding of PLG or self-serve SaaS funnels, including attribution modeling.
• Strong communication skills for senior stakeholders.
• Familiarity with AI tools to improve analytics workflows.

Responsibilities

• Analytics & Data Infrastructure: Build, maintain, and improve the PLG data infrastructure powering end-to-end funnel analytics.
• Partner with data engineering to develop a single source of truth for PLG performance data.
• Define, track, and evolve key PLG metrics with dashboards and reports.
• Set standards for data visualization and dashboard creation within PLG analytics.
• Lead complex funnel diagnostics and experiments with statistical rigor.
• Support attribution modeling in partnership with data science teams.
• Collaborate with Marketing, Product, GTM, and Sales to align on metrics and deliverables.
• Develop and maintain the PLG analytics roadmap.
• Coach and mentor junior team members.

Skills

SQL

Tableau

dbt

A/B testing

Data pipelines

PLG funnels

Attribution modeling

Communication

AI tools

Tools

dbt

Job description

Salesforce is seeking a Lead Analyst, Growth Analytics to join the Product-Led Growth (PLG) Analytics team. You will own the PLG data infrastructure, funnel analytics, and translate data into actionable insights that drive new logo growth.

You will work with data science, marketing, product, and GTM teams, building dashboards, running experiments, and guiding strategic decisions. Senior analytics leadership and mentoring are expected.