Google Ads Growth Architect

Pavago; México; Remote; MXN 240,000 - 480,000; Full time

Job summary

Pavago is seeking a results-driven Google Ads Specialist to manage and scale paid campaigns across Google platforms. You’ll own campaign execution, optimization, keyword research, ad copywriting, and budget management within a remote, async team.

Ideal candidates will be proactive, analytical, and able to own campaigns with minimal supervision, collaborating with the marketing team to align with client objectives and deliver measurable results.

Qualifications

• Hands-on experience managing Google Ads campaigns.
• Experience running at least one major campaign type: Search, Display, Shopping, or Video.
• Proficiency with Google Ads Manager, GA4, and Tag Manager.
• Strong bidding strategy understanding and conversion tracking.

Responsibilities

• Plan, build, launch, and manage Google Ads campaigns across Search, Display, Shopping, and Video.
• Monitor performance daily and optimize to hit targets.
• Conduct keyword research and manage negative keyword lists.
• Write compelling ad copy and run A/B tests to improve results.
• Prepare performance reports with insights and recommendations.

Skills

Google Ads

GA4

Google Tag Manager

Keyword research

Ad copywriting

Campaign optimization

Budget management

Reporting

Tools

Google Ads Manager

Google Analytics (GA4)

Google Tag Manager

Job description

Pavago is seeking a results-driven Google Ads Specialist to manage and scale paid campaigns across Google platforms. You’ll own campaign execution, optimization, keyword research, ad copywriting, and budget management within a remote, async team.

Ideal candidates will be proactive, analytical, and able to own campaigns with minimal supervision, collaborating with the marketing team to align with client objectives and deliver measurable results.