Remote AI-Driven Digital Marketing Specialist

Pavago; México; A distancia; MXN 350.000 - 550.000; Jornada completa

Descripción de la vacante

Pavago is seeking an experienced Digital Marketing Specialist to own our online lead generation strategy, focusing on paid advertising, SEO, and emerging AI-powered search platforms.

You will build campaigns, analyze performance, and turn marketing activity into qualified leads and profitable customer acquisition, collaborating with developers on site optimization and analytics. This role is remote-friendly, requires hands-on execution, and data-driven decision making.

Formación

• 3+ years hands-on digital marketing experience.
• Proven ability to manage and optimize Google Ads campaigns.
• Strong PPC strategy, bidding, and performance optimization.
• Experience with GA4, GSC, and GTM.
• Deep SEO knowledge: technical, on-page, local, off-page.
• Experience with Semrush or Ahrefs.
• Proficient in keyword research and competitor analysis.
• Experience with conversion tracking and CRO.
• Experience running lead-generation campaigns with measurable results.
• Familiarity with AI tools for marketing research and content creation.
• Understanding of AI GEO/AEO/GEO in generative search.
• Strong analytical, problem-solving, and project management skills.
• Able to work independently in a remote environment.
• Willingness to learn and adapt to AI marketing technologies.

Responsabilidades

• Build and manage paid search and organic lead-generation campaigns.
• Improve paid search performance and conversions across channels.
• Optimize landing pages to boost conversions and ROAS.
• Monitor CPL, CPA, ROAS, impression share, and terms.
• Develop AI search optimization strategies for GEO/AEO.
• Create content strategies for traditional and AI-powered search.
• Collaborate with developers on website speed, schema, and structure.
• Ensure accurate conversion tracking and marketing ROI dashboards.
• Analyze performance and identify opportunities to reduce acquisition costs.
• Stay updated on AI marketing tech and emerging trends.

Conocimientos

Digital marketing

Google Ads

SEO

PPC optimization

Analytics

Lead generation

Remote work

Data-driven decisions

Project management

Herramientas

GA4

GTM

Google Search Console

Semrush

Ahrefs

CRO tools

Descripción del empleo

Pavago is seeking an experienced Digital Marketing Specialist to own our online lead generation strategy, focusing on paid advertising, SEO, and emerging AI-powered search platforms.

You will build campaigns, analyze performance, and turn marketing activity into qualified leads and profitable customer acquisition, collaborating with developers on site optimization and analytics. This role is remote-friendly, requires hands-on execution, and data-driven decision making.