Google Ads Specialist

Pavago; México; Remote; MXN 240,000 - 480,000; Full time

Job summary

Pavago is seeking a results-driven Google Ads Specialist to manage and scale paid campaigns across Google platforms. You’ll own campaign execution, optimization, keyword research, ad copywriting, and budget management within a remote, async team.

Ideal candidates will be proactive, analytical, and able to own campaigns with minimal supervision, collaborating with the marketing team to align with client objectives and deliver measurable results.

Qualifications

• Hands-on experience managing Google Ads campaigns.
• Experience running at least one major campaign type: Search, Display, Shopping, or Video.
• Proficiency with Google Ads Manager, GA4, and Tag Manager.
• Strong bidding strategy understanding and conversion tracking.

Responsibilities

• Plan, build, launch, and manage Google Ads campaigns across Search, Display, Shopping, and Video.
• Monitor performance daily and optimize to hit targets.
• Conduct keyword research and manage negative keyword lists.
• Write compelling ad copy and run A/B tests to improve results.
• Prepare performance reports with insights and recommendations.

Skills

Google Ads

GA4

Google Tag Manager

Keyword research

Ad copywriting

Campaign optimization

Budget management

Reporting

Tools

Google Ads Manager

Google Analytics (GA4)

Google Tag Manager

Job description

We are looking for a results-driven Google Ads Specialist to manage, optimize, and scale paid advertising campaigns across multiple Google platforms. In this role, you will be responsible for campaign execution, performance monitoring, keyword research, ad copywriting, and budget management.

You will work closely with the broader marketing team at Boldrisemarketing to ensure campaigns align with client objectives, deliver measurable results, and continuously improve performance. The ideal candidate is proactive, analytical, and comfortable taking ownership of campaigns with minimal supervision.

What You’ll Own

Campaign Management

• Plan, build, launch, and manage Google Ads campaigns across Search, Display, Shopping, and Video.
• Develop campaign structures that align with client objectives and performance targets.
• Monitor active campaigns and make regular adjustments to improve results.

Performance Monitoring & Optimization

• Review campaign performance daily, tracking key metrics such as CTR, conversion rates, impression share, and ROAS.
• Identify underperforming campaigns and implement improvements independently.
• Test different campaign settings, bidding strategies, and ad variations to improve performance.

Keyword Research & Audience Targeting

• Conduct keyword research using Google Keyword Planner and other relevant tools.
• Build relevant keyword lists and audience segments.
• Manage search term reports and maintain negative keyword lists to reduce wasted ad spend.

Ad Copywriting & Testing

• Write compelling ad headlines, descriptions, and variations that align with client messaging.
• Continuously test ad copy to improve engagement and conversion performance.
• Ensure advertising content is relevant, accurate, and aligned with campaign objectives.

Budget & Reporting Management

• Monitor daily and monthly advertising spend to ensure budgets are properly allocated.
• Manage campaign pacing to avoid overspending or underutilizing budgets.
• Prepare clear performance reports with actionable insights and recommendations.
• Communicate campaign progress, challenges, and optimization plans to internal stakeholders.

Requirements

• Demonstrated hands-on experience managing Google Ads campaigns.
• Experience running at least one major campaign type: Search, Display, Shopping, or Video.
• Proficiency in Google Ads Manager, Google Analytics (GA4), and Google Tag Manager.
• Strong understanding of bidding strategies, Quality Score, ad auction mechanics, and conversion tracking.
• Experience conducting keyword research using Google Keyword Planner or similar tools.
• Ability to analyze campaign data, identify performance issues, and implement optimizations independently.
• Strong written English communication skills for ad copywriting, reporting, and team collaboration.

Nice to Have

• Experience managing multiple client campaigns simultaneously.
• Experience working across different industries or business types.
• Familiarity with broader digital marketing strategies and how paid advertising supports overall marketing objectives.
• Experience with A/B testing and ongoing campaign experimentation.

What Makes You a Strong Fit

• You take ownership of campaign performance rather than simply completing assigned tasks.
• You are proactive in identifying problems and implementing solutions without waiting for direction.
• You communicate clearly and keep stakeholders informed about campaign progress and results.
• You are detail-oriented while maintaining an understanding of broader marketing objectives.
• You can organize your workload, manage priorities, and deliver results with minimal supervision.
• You are comfortable working independently in an asynchronous environment.

What Success Looks Like

• Google Ads campaigns are properly structured, actively monitored, and consistently optimized.
• Advertising budgets are managed efficiently, with minimal wasted spend.
• Campaign performance improves through ongoing testing and data-driven decisions.
• Reports provide clear insights into results, challenges, and opportunities.
• Campaign activities remain aligned with client goals and broader marketing strategies.

Interview Process

• Application Review
• Client Interview
• Offer & Onboarding