Campaigns Specialist (Google & Facebook Ads)

Hrpv Mexico; Región Costa Norte; Remote; MXN 502.000 - 837.000; Vollzeit

Zusammenfassung

HRPV Mexico is seeking a driven Digital Marketing Specialist to join their team in a fully remote setup. You will develop and execute online marketing strategies across SEO, SEM, social media, and email, driving leads and brand visibility.

You will rely on a data-driven approach to optimize campaigns and collaborate with design and content teams to deliver cohesive messaging. Ideal candidates have 3+ years in digital marketing, strong analytics using tools like Google Analytics, and experience

Qualifikationen

• Proven experience of at least 3 years in digital marketing roles.

Aufgaben

• Develop, implement, and manage online marketing strategies across channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Kenntnisse

Digital marketing

SEO/SEM

Paid ads

Content creation

Analytics

Email marketing

Keyword research

Competitor analysis

ROI optimization

Data-driven decisions

Remote collaboration

Tools

Google Ads

Google Analytics

Social media ads platforms

Jobbeschreibung

About the RoleOur client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of