Remote Digital Marketing Strategist — Growth, SEO & Automation

Chain Iq; Veracruz; Remote; MXN 600,000 - 900,000; Full time

Job summary

WhatJobs Direct is seeking a visionary Digital Marketing Strategist to spearhead its online presence from anywhere in Mexico. This 100% remote role focuses on crafting and executing integrated digital marketing strategies to boost brand awareness, lead generation, and customer acquisition across all digital channels.

The ideal candidate is data-driven with expertise in SEO, SEM, content marketing, social media, and email automation.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 5+ years of progressive experience in digital marketing strategy and execution.
• Proven track record of developing and implementing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation.
• Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, and marketing automation platforms.
• Excellent understanding of website analytics and data visualization.
• Superior communication, presentation, and interpersonal skills.
• Ability to work independently and manage multiple projects in a remote setting.

Responsibilities

• Develop and implement integrated digital marketing strategies aligned with business objectives.
• Oversee and manage all digital marketing campaigns, including SEO/SEM, email marketing, social media marketing, and display advertising.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define key performance indicators (KPIs) for all digital marketing initiatives and track performance against goals.
• Manage the digital marketing budget, ensuring optimal allocation of resources.
• Utilize data analytics to gain insights into customer behavior and campaign effectiveness.
• Collaborate with content creators, web developers, and other marketing team members to execute campaigns.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Optimize landing pages and user funnels for lead generation and conversion.
• Report on campaign performance and provide strategic recommendations to senior management.

Skills

Digital marketing strategy

Data analysis

Campaign management

Remote work

Education

Bachelor's degree in Marketing, Digital Media, Business, or a related field

Tools

Google Analytics

SEMrush

Marketing automation platforms

Job description

WhatJobs Direct is seeking a visionary Digital Marketing Strategist to spearhead its online presence from anywhere in Mexico. This 100% remote role focuses on crafting and executing integrated digital marketing strategies to boost brand awareness, lead generation, and customer acquisition across all digital channels.

The ideal candidate is data-driven with expertise in SEO, SEM, content marketing, social media, and email automation.