Director de Comunicaciones Digitales y Contenido Global

Placements24; Tijuana; Hybrid; MXN 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Health coverage

Vacation & leave

Development stipend

Career advancement

Remote work

Job summary

Placements24 is seeking a Director of Global Digital Communications and Content to lead worldwide digital messaging and strategy. This remote-first role demands a visionary leader who can drive content across websites, social channels, blogs, and email while managing a global team.

The ideal candidate brings 10+ years in digital communications with leadership experience, fluency in English and Spanish, and a track record of building high-impact campaigns across diverse markets.

Qualifications

• Master's degree in Marketing, Communications, Digital Media, or a related field.
• 10+ years of progressive experience in digital communications, with at least 5 years in a leadership role managing global teams.
• Proven success in developing and executing innovative global digital communication strategies.
• Excellent written and spoken English and Spanish; ability to craft content for diverse audiences.
• Deep understanding of SEO, SEM, social media, CMS, and digital analytics tools.

Responsibilities

• Develop and implement a comprehensive global digital communication strategy aligned with business objectives.
• Oversee the creation, curation, and distribution of content across digital channels including websites, social media, blogs, and email.
• Lead and mentor a global team of digital communication specialists and content creators.
• Manage the company's social media presence, driving engagement and community growth.
• Develop and execute SEO/SEM strategies to improve online visibility and organic traffic.
• Monitor digital trends, competitor activities, and audience insights to inform strategy.
• Ensure brand consistency and messaging across all global digital platforms.
• Manage digital advertising campaigns and partnerships.
• Analyze performance metrics, provide actionable insights, and report on digital effectiveness.
• Collaborate with cross-functional teams to ensure integrated communication efforts.

Skills

Digital strategy

Content leadership

SEO/SEM

Team leadership

Remote management

English/Spanish

Education

Master's degree

Tools

CMS

Analytics tools

Job description

About the Role

Our client, a dynamic international technology firm, is looking for an visionary Director of Global Digital Communications and Content to lead their worldwide communication efforts. This is a fully remote position, offering unparalleled flexibility and the opportunity to shape our client's global digital footprint. You will be responsible for developing and executing a cutting-edge digital communication strategy, overseeing content creation across all platforms, and ensuring a cohesive brand voice across diverse international markets. The ideal candidate is a strategic thinker with extensive experience in digital media, content marketing, and managing global teams. This role requires a proactive leader passionate about leveraging digital channels to drive brand awareness, engagement, and business growth worldwide. As this is a remote-first role, you will have the autonomy to manage your schedule and collaborate effectively with teams across different time zones.

Key Responsibilities

• Develop and implement a comprehensive global digital communication strategy aligned with business objectives.


• Oversee the creation, curation, and distribution of high-quality content across all digital channels, including websites, social media, blogs, and email.


• Lead and mentor a global team of digital communication specialists and content creators.


• Manage the company's social media presence, driving engagement and community growth.


• Develop and execute SEO/SEM strategies to enhance online visibility and organic traffic.


• Monitor digital trends, competitor activities, and audience insights to inform strategy.


• Ensure brand consistency and messaging across all global digital platforms.


• Manage digital advertising campaigns and partnerships.


• Analyze performance metrics, provide actionable insights, and generate regular reports on digital communication effectiveness.


• Collaborate with cross-functional teams (marketing, product, sales) to ensure integrated communication efforts.

Requirements

• Master's degree in Marketing, Communications, Digital Media, or a related field.


• 10+ years of progressive experience in digital communications, content strategy, and online marketing, with at least 5 years in a leadership role managing global teams.


• Proven success in developing and executing innovative global digital communication strategies.


• Exceptional command of written and spoken Spanish and English, with the ability to craft compelling content for diverse audiences.


• Deep understanding of SEO, SEM, social media marketing, content management systems (CMS), and digital analytics tools.


• Experience managing large-scale digital campaigns and budgets.


• Strong leadership, team management, and cross-cultural communication skills.


• Excellent analytical and strategic thinking capabilities.


• Ability to thrive in a fast-paced, remote work environment.


• Demonstrated ability to think creatively and drive measurable results.

Benefits

• This fully remote position offers a highly competitive international salary and a robust benefits package.


• Our client provides comprehensive health coverage, generous vacation and personal leave, professional development stipends, and opportunities for career advancement within a global organization.


• Working remotely from Tijuana, Baja California, MX (or anywhere) allows for maximum flexibility while maintaining close collaboration with an international team.