Global FMCG Brand Manager: Strategy & Launch

Mars, Incorporated and its Affiliates; Santiago de Querétaro; Presencial; MXN 420.000 - 640.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Mars University

Performance bonus

Descripción de la vacante

Mars, Incorporated and its Affiliates is seeking a Brand Manager in Mexico to lead the development and execution of brand plans, driving growth and profitability. The role requires strong marketing competencies, cross-functional collaboration, and the ability to manage multiple projects across markets.

You will develop and deploy strategies, oversee budgets, and guide activation and promotion efforts for portfolio growth.

Formación

• University degree in Business, Marketing or Brand Management.
• Solid brand marketing experience in international FMCG (≥2 years).
• Brand Manager experience of ≥1.5 years.
• Strong analytical, presentation and communication skills.
• Ability to manage several complex projects simultaneously.
• Fluent in English.

Responsabilidades

• Develop and deploy long-term and short-term strategy to drive portfolio.
• Lead annual marketing plan.
• Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities.
• Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products.
• Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities.

Conocimientos

Analytical thinking

Presentation skills

Communication

Project management

Educación

University Degree in Business/Marketing/Brand Management

Descripción del empleo

Mars, Incorporated and its Affiliates is seeking a Brand Manager in Mexico to lead the development and execution of brand plans, driving growth and profitability. The role requires strong marketing competencies, cross-functional collaboration, and the ability to manage multiple projects across markets.

You will develop and deploy strategies, oversee budgets, and guide activation and promotion efforts for portfolio growth.