Global FMCG Marketing Strategist — Data‑Driven Growth

FedEx; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

FedEx Express is seeking a seasoned marketing leader to drive international brand initiatives in Mexico. You will steer 360-degree campaigns, oversee performance metrics, and partner with operations and sales to align growth objectives.

The role requires data-driven decision making, budget stewardship, and cross-functional collaboration across digital platforms and agencies. Fluency in English and strong stakeholder communication are essential in this globally active environment.

Formación

• Strong background in 360° marketing strategies and brand launches for international consumer brands.
• Experience tracking, analyzing BIG DATA, and reporting marketing performance metrics.
• Hands-on experience managing digital platforms, KPIs, and cross-functional campaigns.
• Proven ability to manage budgets, suppliers, and agencies across large-scale operations.

Responsabilidades

• Lead 360° marketing strategies and brand launches for international brands in Mexico.
• Track and analyze marketing performance metrics to optimize campaigns.
• Coordinate digital marketing, content management, and web performance across multiple brands.
• Manage budgets, vendors, and cross-functional stakeholders while supporting commercial initiatives.
• Collaborate with operations, PR, digital teams, sales, and commercial stakeholders.
• Utilize data visualization and BI tools to inform business decisions.
• Drive go-to-market and market expansion initiatives aligned with growth objectives.

Conocimientos

360° marketing

Brand launches

Performance campaigns

Big data analysis

Budget management

Stakeholder management

Multi-channel campaigns

Data visualization

Go-to-market

Bilingual English

Descripción del empleo

FedEx Express is seeking a seasoned marketing leader to drive international brand initiatives in Mexico. You will steer 360-degree campaigns, oversee performance metrics, and partner with operations and sales to align growth objectives.

The role requires data-driven decision making, budget stewardship, and cross-functional collaboration across digital platforms and agencies. Fluency in English and strong stakeholder communication are essential in this globally active environment.