Brand Manager, Fruity Confections — Growth & Launch Lead

mars; México; Presencial; MXN 350.000 - 520.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Company bonus

Descripción de la vacante

Mars Mexico seeks a Brand Manager to lead the development and execution of brand plans to drive growth and profit.

You will manage long- and short-term strategies, lead annual marketing planning, coordinate activation, pricing, launches, and distribution priorities, and oversee forecasts and budgets while monitoring market trends to identify opportunities. Strong analytical and communication skills are essential.

Formación

• University degree in Business/Marketing/Brand Management.
• 2+ years in brand marketing in international FMCG companies.
• 1.5+ years in Brand Manager role.
• Strong analytical, presentation and communication skills.

Responsabilidades

• Develop and deploy long-term and short-term strategy to drive portfolio
• Lead annual marketing plan
• Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
• Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
• Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products

Conocimientos

Brand marketing

International FMCG

Project management

Analytical skills

Presentation skills

Communication skills

Fluent

Educación

University degree in Business/Marketing/Brand Management

Descripción del empleo

Mars Mexico seeks a Brand Manager to lead the development and execution of brand plans to drive growth and profit.

You will manage long- and short-term strategies, lead annual marketing planning, coordinate activation, pricing, launches, and distribution priorities, and oversee forecasts and budgets while monitoring market trends to identify opportunities. Strong analytical and communication skills are essential.