Global Brand Strategy Lead

Visa Hunt; México; Presencial; MXN 2.036.000 - 3.053.000; Jornada completa

Descripción de la vacante

Nielsen is seeking a Brand Senior Manager to lead brand strategy across US and global markets, aligning campaigns, messaging, and narratives. You will partner with Creative, Digital, Sales, Product Marketing, Events and more to ensure on-brand, insight-led execution.

You will drive a customer-centric approach, measure brand health, and lead cross-functional teams to deliver impactful initiatives. 12+ years in brand leadership in B2B or global brands, strong communication, and a marketing degree

Formación

• 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands.
• 7+ years of experience in managing and leading teams, including direct reports and external partners.
• Experience in the US market and operating at global scale preferred.
• Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.
• Bachelor’s degree in Marketing or equivalent experience; advanced degree or specialized certifications preferred.

Responsabilidades

• Brand Management: Develop, drive and execute brand initiatives across campaigns and touchpoints.
• Integrated Marketing & Cross Functional Partnership: Collaborate with Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure on-brand execution.
• Measurement & Impact: Define success metrics and connect brand performance to business outcomes.
• Team Influence and Leadership: Drive cross-functional teams for key brand projects that are critical to Nielsen’s brand and business success.

Conocimientos

Brand leadership

Brand strategy

Messaging

Cross-functional leadership

Stakeholder communication

Team leadership

Educación

Bachelor’s degree in Marketing or equivalent

Advanced degree or certifications

Descripción del empleo

Nielsen is seeking a Brand Senior Manager to lead brand strategy across US and global markets, aligning campaigns, messaging, and narratives. You will partner with Creative, Digital, Sales, Product Marketing, Events and more to ensure on-brand, insight-led execution.

You will drive a customer-centric approach, measure brand health, and lead cross-functional teams to deliver impactful initiatives. 12+ years in brand leadership in B2B or global brands, strong communication, and a marketing degree