Global Digital Marketing & Email Campaigns Lead

Visa Hunt; México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Nielsen is seeking a Digital Marketing Manager on the Demand Generation team to drive end-to-end digital campaigns across B2B and B2C audiences. You will own email programs, paid media, landing pages, and audience development while collaborating with agencies, platform partners, and internal stakeholders.

This role requires 6–9 years in digital marketing, strong analytic thinking, and fluency in English and Spanish.

Formación

• 6–9 years of experience in digital marketing, performance marketing, or related field.
• Strong hands-on experience planning, launching, and optimizing email marketing programs.
• Experience working for a multinational or international organization across markets.

Responsabilidades

• Develop and execute integrated digital marketing campaigns across email, paid media, landing pages, and other channels.
• Own email marketing programs, including segmentation, planning, copy, deployment, testing, reporting, and optimization.
• Build multi-touch journeys that nurture enterprise prospects and support consumer acquisition throughout the funnel.
• Partner with Product, Content, Sales, and stakeholders to align targeting, messaging, and timing with business objectives.
• Manage campaign execution with agencies, vendors, and platform partners toward defined KPIs.
• Monitor budgets and performance, reallocating investments to highest performing audiences and channels.
• Lead a structured A/B testing program across segmentation, subject lines, copy, creative, and CTAs.
• Translate campaign data into dashboards and recommendations for senior stakeholders.
• Coordinate multiple campaigns and deadlines with high accuracy and quality.

Conocimientos

Digital marketing

Email marketing

Performance marketing

Demand generation

Multinational experience

English and Spanish fluency

Campaign optimization

Data-driven decisions

Agency management

Cross-functional collaboration

Herramientas

Pardot/MCAE

HubSpot

Marketo

Salesforce

Google Analytics

GA4

Descripción del empleo

Nielsen is seeking a Digital Marketing Manager on the Demand Generation team to drive end-to-end digital campaigns across B2B and B2C audiences. You will own email programs, paid media, landing pages, and audience development while collaborating with agencies, platform partners, and internal stakeholders.

This role requires 6–9 years in digital marketing, strong analytic thinking, and fluency in English and Spanish.