Gestor de Contenido y Experiencia de Usuario (UX) para E-commerce

Placements24; San Luis Potosí; Híbrido; MXN 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Health benefits

Professional development

Descripción de la vacante

Placements24 is seeking a Content and UX Manager to elevate an ecommerce platform in San Luis Potosí, MX. You will craft content strategies, optimize site navigation, and apply UX best practices to boost conversions and satisfaction.

Lead cross‑functional teams, conduct usability testing and analytics; maintain SEO-friendly content and a proactive content calendar. Hybrid work balance fosters collaboration and productivity.

Formación

• Bachelor's degree in Marketing, Communications, Design, HCI or related field.
• Minimum of 5 years in content management and UX design for ecommerce.
• Proficient in CMS and UX research tools; strong analytics skills.

Responsabilidades

• Develop and implement content strategies aligned with UX best practices.
• Create product descriptions, blog posts, landing pages and other web content.
• Conduct user research, usability testing and A/B tests to drive UX improvements.
• Optimize navigation, IA and user flow to improve the customer journey.
• Collaborate with designers, developers and marketing to ensure cohesive content.

Conocimientos

Content management

UX design

Content strategy

UX research

A/B testing

Analytics

CMS

Spanish language

Educación

Bachelor's degree in Marketing, Communications, Design, HCI

Herramientas

Google Analytics

A/B testing platforms

Descripción del empleo

About the Role

Our client is looking for a skilled Content and User Experience (UX) Manager to enhance their e-commerce platform in **San Luis Potosí, San Luis Potosí, MX**. This role is vital for ensuring a seamless and engaging online shopping experience for our customers. You will be responsible for developing compelling content strategies, optimizing website navigation, and implementing UX best practices to drive conversions and customer satisfaction. We are seeking a creative individual with a strong understanding of user behavior and content design principles, who can translate insights into tangible improvements. This hybrid role allows for a balance of in-office collaboration and remote flexibility, fostering a productive and dynamic work environment. Your contributions will be key to shaping our digital storefront and making it intuitive and appealing.

Key Responsibilities

• Develop and implement content strategies that align with UX best practices and business objectives for the e-commerce site.
• Create and manage engaging product descriptions, blog posts, landing pages, and other web content.
• Conduct user research, usability testing, and A/B testing to identify areas for UX improvement.
• Optimize website navigation, information architecture, and overall user flow to enhance customer journey.
• Collaborate with designers, developers, and marketing teams to ensure content and UX are cohesive and user-friendly.
• Analyze website analytics and user feedback to identify trends and opportunities for content and UX enhancements.
• Ensure all content is SEO-friendly, accurate, and adheres to brand guidelines.
• Manage the content calendar and oversee the content creation process from ideation to publication.
• Stay informed about the latest trends in content marketing, UX design, and e-commerce best practices.
• Champion the user's perspective throughout the product development and content creation lifecycle.

Requirements

• Bachelor's degree in Marketing, Communications, Design, Human-Computer Interaction, or a related field.
• Minimum of 5 years of experience in content management and UX design, with a focus on e-commerce.
• Proven experience in creating and managing high-quality web content.
• Strong understanding of UX principles, user-centered design, and usability testing methodologies.
• Proficiency with content management systems (CMS) and UX research tools.
• Experience with web analytics tools (e.g., Google Analytics) and A/B testing platforms.
• Excellent written and verbal communication skills in Spanish.
• Ability to collaborate effectively with cross-functional teams.
• Strong project management and organizational skills.
• A portfolio showcasing relevant content and UX work is highly desirable.

Benefits

Our client offers a competitive salary, health benefits, opportunities for professional development, and a hybrid work model that provides flexibility. You'll work in a creative and collaborative environment in **San Luis Potosí, San Luis Potosí, MX**, contributing to the success of a growing e-commerce business. We provide a supportive atmosphere and encourage innovation. This role is perfect for an individual passionate about creating exceptional user experiences and engaging content. Enjoy a balance of office and remote work, fostering both team connection and personal productivity.