Social Media Specialist y Content Creator

Placements24; Puebla de Zaragoza; Hybrid; MXN 180,000 - 300,000; Full time

Benefits offered by this job

Fully remote

Work-life balance

Professional development opportunities

Discounts on company products

Job summary

Placements24 is seeking a talented Social Media Specialist and Content Creator for a fully remote role. You will craft narratives, manage online communities, and drive brand visibility from anywhere.

You will create eye-catching visuals and copy for platforms like Instagram, Facebook, TikTok, and Twitter, schedule posts, monitor mentions, analyze performance, and collaborate with the marketing team to align campaigns and growth strategies.

Qualifications

• Proven experience as a Social Media Specialist, Content Creator, or similar role with a strong portfolio.
• Excellent visual content creation skills using Canva, Adobe Creative Suite, or similar.
• Strong copywriting and editing skills adaptable for different platforms.
• In-depth knowledge of major social media platforms and audiences.
• Experience with social media management and scheduling tools.
• Familiarity with social media analytics and reporting.
• Self-motivated, organized, and able to work remotely.
• Strong communication and collaboration skills.
• Bachelor's degree in Marketing, Communications, Graphic Design, or related field preferred.

Responsibilities

• Develop and execute engaging social media content strategies across platforms.
• Create original visual content and compelling written copy for each platform.
• Schedule and publish posts with optimal timing.
• Monitor channels, respond professionally to mentions and comments.
• Engage with followers and build brand loyalty.
• Track and analyze performance metrics and provide insights.
• Collaborate with marketing on campaigns and content alignment.
• Stay updated on trends, tools, and best practices.
• Experiment with new formats to maximize reach.

Skills

Social media strategy

Content creation

Copywriting

Community engagement

Analytics

Education

Bachelor's degree in Marketing, Communications, Graphic Design or related field

Tools

Canva

Adobe Creative Suite

Scheduling tools (Hootsuite/Buffer)

Job description

About the Role

Our client, an innovative e-commerce business operating in Puebla, Puebla, is seeking a talented and creative Social Media Specialist and Content Creator. This fully remote position is ideal for an individual who excels at crafting compelling narratives and building engaging online communities. You will be responsible for managing our client's social media presence, creating eye-catching visual and written content, and driving audience engagement. The ideal candidate possesses a strong understanding of current social media trends, excellent creative skills, and a passion for storytelling. This fully remote role allows you to contribute significantly to our client's brand visibility and engagement from the convenience of your own workspace.

Key Responsibilities

• Develop and execute engaging social media content strategies across various platforms (e.g., Instagram, Facebook, TikTok, Twitter).
• Create original, high-quality visual content (graphics, photos, short videos) and compelling written copy tailored for each platform.
• Schedule and publish posts, ensuring optimal timing for audience engagement.
• Monitor social media channels for mentions, comments, and relevant industry conversations, responding promptly and professionally.
• Engage with followers, foster community interaction, and build brand loyalty.
• Track and analyze social media performance metrics, providing insights and recommendations for strategy optimization.
• Collaborate with the marketing team on campaign development and content alignment.
• Stay updated on the latest social media trends, tools, and best practices.
• Experiment with new content formats and platform features to maximize reach and engagement.

Requirements

• Proven experience as a Social Media Specialist, Content Creator, or similar role, with a strong portfolio showcasing creative work.
• Excellent visual content creation skills (graphic design, video editing) using tools like Canva, Adobe Creative Suite, or similar.
• Strong copywriting and editing skills with the ability to adapt tone and style for different platforms.
• In-depth knowledge of major social media platforms and their respective audiences.
• Experience with social media management and scheduling tools.
• Familiarity with social media analytics and reporting.
• Self-motivated, organized, and able to manage time effectively in a remote setting.
• Strong communication and collaboration skills.
• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field is preferred.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Fully remote position offering excellent work-life balance and flexibility.
• Opportunity to be creative and contribute to a growing e-commerce brand.
• Professional development and learning opportunities.
• Collaborative virtual team environment.
• Discounts on company products.