Analista Senior De Campañas Digitales — Optimización

Walmart Inc.; Veracruz; Remote; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote

Company equipment

Home office stipend

Professional development

International team

Job summary

Walmart Inc. is seeking a creative and strategic Social Media Strategist to join its fully remote team.

You will develop and execute social media strategies across platforms, build communities, and drive engagement with innovative campaigns while adapting content to different audiences. This remote role offers flexibility to work from anywhere, with opportunities to collaborate with marketing, design, and product teams.

Qualifications

• 2+ years creating and executing social media campaigns.
• Strong writing and editing skills in Spanish.
• Experience with social media management tools and analytics.

Responsibilities

• Develop and execute social media strategies across platforms.
• Create engaging content (images, video, copy) and calendars.
• Monitor trends, engage with audiences and report KPIs.
• Collaborate with marketing, design, and product teams.
• Manage paid social campaigns and budget optimization.
• Stay updated on platform best practices and new features.

Skills

Social media strategy

Content creation

Community building

Analytics & reporting

Spanish writing

Education

Bachelor's degree in Marketing or Communications

Tools

Hootsuite

Buffer

Canva

Adobe Spark

Job description

Our client is seeking a creative and strategic Social Media Strategist to join their remote team. This position is perfect for a digitally savvy individual passionate about building communities and driving engagement through innovative social media campaigns. You will be responsible for developing and executing social media strategies across various platforms, creating compelling content, and analyzing performance to optimize results. The role requires a deep understanding of social media trends, audience behavior, and platform best practices. As a fully remote position, you will have the flexibility to work from anywhere, contributing to our client's online presence and brand voice.

About the Role

Our client is seeking a creative and strategic Social Media Strategist to join their remote team. This position is perfect for a digitally savvy individual passionate about building communities and driving engagement through innovative social media campaigns. You will be responsible for developing and executing social media strategies across various platforms, creating compelling content, and analyzing performance to optimize results. The role requires a deep understanding of social media trends, audience behavior, and platform best practices. As a fully remote position, you will have the flexibility to work from anywhere, contributing to our client's online presence and brand voice.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall marketing goals.
• Create, curate, and manage published content (images, video, written) across all social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, relevant conversations, and opportunities for engagement.
• Analyze social media data and metrics to track campaign performance, identify insights, and report on key performance indicators (KPIs).
• Engage with followers, respond to comments and queries in a timely and professional manner, and foster a positive community.
• Collaborate with internal teams (marketing, design, product) to ensure brand consistency and campaign alignment.
• Manage social media advertising campaigns, including budget allocation and performance optimization.
• Stay up-to-date with the latest social media best practices, technologies, and emerging platforms.

Requirements

• Proven experience as a Social Media Strategist or similar role, with a strong portfolio of successful campaigns.
• Excellent writing, editing, and communication skills in Spanish.
• Demonstrable experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Deep understanding of major social media platforms, their algorithms, and best practices.
• Creative thinking with the ability to generate engaging content ideas.
• Experience with social media advertising platforms (Facebook Ads Manager, etc.).
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

This is a fully remote position, offering flexibility and the opportunity to work from Puebla, Puebla or any location. Our client provides a competitive salary, comprehensive health benefits, and opportunities for continuous professional development. You will be part of a collaborative and innovative team, contributing to exciting projects from anywhere. We offer a supportive work culture that values creativity and results. Enjoy the freedom and autonomy that comes with a remote role, while being an integral part of our client's success.

About the Role

Nuestro cliente, un referente en Comercio Electrónico y Medios Sociales , busca un Especialista en Contenido para Redes Sociales Remoto para unirse a su vibrante equipo. Serás responsable de crear contenido visual y escrito cautivador que impulse el engagement, la notoriedad de marca y las conversiones a través de diversas plataformas sociales. Esta posición es completamente remota y está pensada para un profesional creativo, con un ojo agudo para el detalle y una pasión por contar historias digitales que conecten, contribuyendo activamente a la estrategia de comunicación online de la empresa y asegurando que nuestra voz de marca sea coherente, atractiva y efectiva en un entorno digital en constante evolución, fortaleciendo nuestra presencia en el ámbito del e-commerce .

Key Responsibilities

• Crear y curar contenido original y atractivo para las plataformas de redes sociales (imágenes, videos cortos, textos, infografías).
• Desarrollar calendarios editoriales y programar publicaciones de manera consistente.
• Interactuar con la comunidad online, respondiendo a comentarios y mensajes de forma oportuna y profesional.
• Monitorear las tendencias en redes sociales y el contenido de la competencia para identificar oportunidades.
• Analizar métricas de contenido y engagement para optimizar las estrategias futuras.
• Colaborar con el equipo de marketing para asegurar la alineación de los contenidos con las campañas generales.

Requirements

• Experiencia mínima de 2 años en creación de contenido para redes sociales, preferiblemente en el sector de e-commerce .
• Portfolio que demuestre habilidades en diseño gráfico y edición de video básica.
• Excelentes habilidades de redacción, gramática y ortografía en español.
• Conocimiento de las principales plataformas de redes sociales y sus mejores prácticas.
• Experiencia utilizando herramientas de diseño (Canva, Adobe Spark) y programación de redes sociales.
• Capacidad probada para trabajar de forma autónoma y gestionar eficazmente el tiempo en un entorno remoto .

Benefits

• Salario competitivo acorde a la experiencia y el mercado.
• La libertad de trabajar completamente remoto , con flexibilidad de horario.
• Oportunidades de crecimiento y desarrollo profesional en el área de marketing digital.
• Ser parte de un equipo dinámico y colaborativo que valora la creatividad.
• Participar en el éxito de una marca reconocida en el espacio del comercio electrónico .

About the Role Our client, a dynamic e-commerce enterprise with a global reach, is seeking a creative and results-oriented Remote Content and Social Media Strategist. This is a fully remote position, perfect for someone who thrives in a flexible work environment. You will be responsible for crafting compelling content strategies and managing social media platforms to enhance brand presence, engage our target audience, and drive conversions across our digital channels. Your role will involve developing innovative content ideas, overseeing their production, and ensuring they align with our brand voice and marketing objectives. We are looking for an individual with a deep understanding of content marketing principles, social media trends, and audience engagement tactics, who can translate these into successful campaigns. This is an exceptional opportunity to join a forward-thinking, remote-first organization and significantly influence our online marketing efforts. Key Responsibilities

• Develop and implement a cohesive content marketing strategy that supports and amplifies social media efforts across various platforms.
• Create, edit, and manage a high-quality content calendar, including blog posts, website copy, social media updates, video scripts, and email newsletters.
• Oversee the creation and distribution of engaging visual and written content tailored for specific social media channels (e.g., Instagram, Facebook, TikTok, LinkedIn).
• Monitor social media conversations, respond to comments and messages, and actively engage with our online community.
• Analyze content and social media performance metrics, providing insights and recommendations for optimization.
• Collaborate with designers, videographers, and other marketing team members to produce compelling digital assets.
• Stay abreast of the latest content marketing trends, social media algorithms, and best practices.
• Manage paid social media content promotion and optimization.
• Conduct audience research to inform content creation and strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 3-5 years of experience in content strategy, content creation, and social media management, preferably in an e-commerce context.
• Proven ability to develop engaging content across different formats and platforms.
• Strong understanding of SEO principles and how they relate to content marketing.
• Expertise in managing social media platforms and using social media management tools (e.g., Hootsuite, Buffer).
• Excellent writing, editing, and proofreading skills in Spanish, with a strong command of grammar and tone.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Creative thinker with a passion for storytelling and brand building.
• Highly organized and self-motivated, capable of working effectively in a remote environment.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering significant flexibility.
• Opportunity to work with an international and diverse team.
• Professional development opportunities and access to online courses.
• Contribution to home office expenses.
• Company-provided equipment.
• A culture that values creativity, innovation, and collaboration.