Especialista en Redes Sociales y Contenido para Plataformas E-commerce

Placements24; León; On-site; MXN 201,000 - 312,000; Full time

Benefits offered by this job

Seguro de salud

Seguro dental

Oportunidades de crecimiento y formaci

Ambiente creativo y colaborativo

Descuentos en productos de la empresa

Tiempo libre y feriados

Job summary

Placements24 busca un Especialista en Redes Sociales y Contenido para Plataformas E-commerce para unirse al equipo en León, Guanajuato. Será clave desarrollar estrategias y crear contenido que aumente el reconocimiento de la marca, la comunidad y las ventas.

El candidato ideal gestionará Instagram, Facebook, TikTok y Pinterest, elaborará calendarios y analizará métricas, trabajando con marketing para garantizar la coherencia de la marca y el rendimiento de las campañas.

Qualifications

• Experiencia comprobada como Social Media Specialist o Content Creator en ecommerce.
• Éxito gestionando y creciendo cuentas en redes sociales.
• Habilidades de redacción, diseño básico y edición de video.
• Conocimiento de plataformas sociales, herramientas analíticas y software de programación.
• Formación universitaria en Marketing, Comunicaciones o Medios Digitales preferida.

Responsibilities

• Desarrollar e implementar estrategias de redes sociales.
• Crear y programar contenido para Instagram, Facebook, TikTok y Pinterest.
• Monitorear canales y responder a comentarios para fomentar interacción.
• Analizar métricas y entregar informes con insights accionables.
• Colaborar con marketing para consistencia de marca y campañas integradas.
• Identificar influencers y defensores de la marca.
• Mantenerse al tanto de tendencias y prácticas en ecommerce.
• Gestionar campañas de publicidad en redes para ampliar alcance.
• Desarrollar calendarios de contenido y asegurar entrega oportuna.
• Optimizar contenido para SEO cuando aplique.

Skills

Social media strategy

Content creation

Copywriting

Basic graphic design

Video editing

Analytics tools

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Scheduling software

Social media analytics tools

Influencer outreach tools

Job description

About the Role

Our client is looking for a creative and results-oriented Especialista en Redes Sociales y Contenido para Plataformas E-commerce to join their growing team in León, Guanajuato, MX . This role is pivotal in developing and executing compelling social media strategies and engaging content that drives brand awareness, community growth, and ultimately, sales for their online store. The ideal candidate will have a keen eye for detail, a passion for storytelling, and a deep understanding of various social media platforms and their respective audiences within the e-commerce context. You will be responsible for crafting unique content that resonates with our target demographic, fostering a strong online community, and contributing to the overall digital marketing success of the company. This is an exciting opportunity to leverage your creativity in a supportive environment and play a key role in the expansion of our client's digital presence. The position demands a proactive approach and a commitment to staying ahead of digital trends to ensure maximum impact. We seek an individual who can translate brand values into captivating online narratives.

Key Responsibilities

• Develop and implement engaging social media strategies aligned with e-commerce goals.
• Create, curate, and schedule compelling content (text, images, videos) for platforms like Instagram, Facebook, TikTok, and Pinterest.
• Monitor social media channels, respond to comments and messages promptly, and foster community interaction.
• Analyze social media performance metrics and provide reports with actionable insights.
• Collaborate with the marketing team to ensure brand consistency and integrated campaign efforts.
• Identify and engage with influencers and brand advocates.
• Stay abreast of the latest social media trends, tools, and best practices in e-commerce.
• Manage social media advertising campaigns to increase reach and engagement.
• Develop content calendars and ensure timely delivery of all assets.
• Optimize content for search engines where applicable.

Requirements

• Proven experience as a Social Media Specialist or Content Creator in an e-commerce environment.
• Demonstrable success in managing and growing social media accounts.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• In-depth knowledge of social media platforms, analytics tools, and scheduling software.
• Strong understanding of e-commerce marketing principles.
• Excellent communication and interpersonal skills.
• Ability to work creatively and analytically.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Portfolio showcasing successful social media campaigns and content.
• Familiarity with SEO principles for content optimization.

Benefits

• Competitive salary based on experience and qualifications.
• Health and dental insurance.
• Opportunities for professional growth and training.
• A creative and collaborative work environment.
• Discounts on company products.
• Paid time off and holidays.
• Work in a vibrant city known for its automotive and fashion industries.
• Potential for bonuses based on performance.
• Team-building activities and events.