Gerente Sucursal - Uruapan

Progresemos Juntos; México; Remote; MXN 1.200.000 - 1.700.000; Vollzeit

Zusammenfassung

Progresemos Juntos is seeking an experienced Gerente de Marketing Global to lead international marketing efforts. This fully remote role drives brand awareness, demand generation, and revenue growth across all markets.

The candidate will shape global brand perception, manage international teams, and ensure alignment with regional objectives. The role requires strategic leadership, deep understanding of diverse global markets, and proven success managing remote teams and global campaigns.

Qualifikationen

• 7+ years of progressive marketing experience, with at least 4 years in global/international leadership.
• Proven track record in developing and executing global marketing strategies.
• Experience leading remote, international teams.
• Strong understanding of diverse global markets and cross-cultural communication.

Aufgaben

• Develop and implement global marketing strategies aligned with business objectives.
• Oversee campaigns across international markets with local adaptation.
• Lead a diverse global marketing team and foster high performance.
• Conduct market research to identify global opportunities and challenges.
• Define global brand positioning and messaging across regions.
• Manage global marketing budgets and ROI across markets.
• Collaborate with regional teams, product, sales and other stakeholders.
• Oversee digital marketing initiatives (SEO, SEM, content, email) globally.
• Establish KPIs and monitor progress of global marketing efforts.
• Stay informed on global market trends and competition.

Kenntnisse

Global marketing strategy

Team leadership

Remote leadership

Market research

Cross-cultural communication

Ausbildung

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Jobbeschreibung

About the Role

Our client is seeking an experienced and visionary Gerente de Marketing Global to lead their international marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing and executing comprehensive global marketing strategies that drive brand awareness, demand generation, and revenue growth across all international markets. The ideal candidate is a strategic leader with a deep understanding of diverse global markets, cross-cultural communication, and a proven ability to manage international teams and initiatives. You will play a critical role in shaping our client's global brand perception and market penetration.

Key Responsibilities

• Develop and implement global marketing strategies aligned with the company's overall business objectives.
• Oversee the execution of marketing campaigns across various international markets, ensuring cultural relevance and local adaptation.
• Manage and lead a diverse global marketing team, fostering collaboration and high performance.
• Conduct market research and analysis to identify global opportunities and challenges.
• Define global brand positioning and messaging, ensuring consistency across all regions.
• Manage global marketing budgets, ensuring efficient allocation of resources and optimal ROI.
• Collaborate closely with regional marketing teams, product management, sales, and other stakeholders to ensure alignment.
• Oversee digital marketing initiatives, including SEO, SEM, social media, content marketing, and email marketing on a global scale.
• Establish key performance indicators (KPIs) for global marketing efforts and monitor progress.
• Stay informed about global market trends, competitive landscapes, and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Business Administration, International Business, or a related field. Master's degree preferred.
• Minimum of 7 years of progressive experience in marketing, with at least 4 years in a global or international marketing leadership role.
• Proven track record of developing and executing successful global marketing strategies.
• Experience managing and leading remote, international teams.
• Deep understanding of diverse global markets,