Director de Comunicaciones Digitales Globales

Placements24; Cancún; Hybrid; MXN 2,216,000 - 3,323,000; Full time

Benefits offered by this job

Fully remote

Home office setup allowance

Flexible working hours

Learning & career development

Job summary

Placements24 is seeking a Director of Global Digital Communications to guide the company’s online narrative and engagement strategy from Cancún origin hub. This fully remote role leads a distributed team, leveraging analytics and cutting-edge tools to drive measurable results across platforms.

You will oversee content creation, social media, blogs, and website presence, ensuring cohesive messaging with product marketing, PR, and sales. Fluency in Spanish and English is required.

Qualifications

• Master's degree in Digital Marketing, Communications, Business Admin, or related field.
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Responsibilities

• Develop and execute a global digital communications strategy.
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Skills

Global digital strategy

Remote team leadership

SEO/SEM/content marketing

Social media marketing

Email marketing

Data analytics & web analytics

Cross-functional collaboration

Budget management

Bilingual in Spanish & English

Education

Master's degree in Digital Marketing or Communications

Tools

Google Analytics

Adobe Creative Suite

Job description

About the Role

Our client, a globally recognized tech innovator, is seeking a visionary Director de Comunicaciones Digitales Globales to lead their online presence and digital engagement strategies. This is a fully remote position, offering unparalleled flexibility and the opportunity to work from anywhere. The successful candidate will be responsible for shaping our client's digital narrative across all online platforms, driving engagement, and fostering a strong community around their brand. You will lead a distributed team, leveraging cutting‑edge digital tools and analytics to achieve measurable results. If you are passionate about digital transformation and have a proven ability to build influential online presences, this role in Cancún, Quintana Roo (while not a physical location requirement, it's the team's origin hub) is for you. We are looking for a strategic thinker with a deep understanding of global digital trends and a flair for innovative communication.

Key Responsibilities

• Develop and execute a comprehensive global digital communications strategy.
• Oversee the management and optimization of all social media channels, company blogs, and website content.
• Lead the creation of engaging digital content, including video, infographics, and interactive media.
• Manage online reputation and sentiment, responding proactively to feedback and inquiries.
• Drive audience growth and engagement through data‑driven insights and A/B testing.
• Collaborate with product marketing, PR, and sales teams to ensure cohesive messaging.
• Manage a global budget for digital marketing and communication tools.
• Stay abreast of the latest digital trends, technologies, and best practices.
• Lead, mentor, and inspire a remote team of digital communication specialists.
• Analyze performance metrics and provide regular reports on campaign effectiveness and ROI.

Requirements

• Master's degree in Digital Marketing, Communications, Business Administration, or a related field.
• 10+ years of experience in digital communications, with at least 5 years in a leadership role.
• Proven experience developing and executing successful global digital strategies.
• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Strong analytical skills with experience in web analytics tools (e.g., Google Analytics).
• Exceptional leadership and team management skills, particularly in a remote setting.
• Excellent written and verbal communication skills in both Spanish and English.
• Experience working with cross‑functional teams in a global environment.
• Proficiency with digital content creation tools and platforms.
• Demonstrated ability to think creatively and strategically in a digital‑first landscape.

Benefits

• This fully remote position offers a highly competitive salary and a comprehensive benefits package designed for global team members.
• Enjoy flexible working hours, a generous allowance for home office setup, and continuous learning opportunities.
• Our client values work‑life balance and invests in employee well‑being.
• You'll be part of an innovative and collaborative international team, working on exciting projects that shape the future of technology communication.
• Opportunities for professional development and career advancement are abundant.