Director de Marketing Estratégico en Morelia

Placements24; Morelia; On-site; MXN 900,000 - 1,400,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Job summary

Placements24 seeks a visionary and results-oriented Marketing Director to lead strategic marketing in Morelia, Michoacán. This on-site role requires a deep understanding of market dynamics, consumer behavior, and innovative strategies to drive brand awareness, customer acquisition, and revenue growth.

The ideal candidate will have a Bachelor's in Marketing or related field, a Master’s preferred, and at least 7 years in marketing with 3+ in leadership, including digital, social, content, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field (or equivalent).
• Master's degree preferred for advanced leadership role.

Responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.
• Oversee the creation and execution of marketing campaigns across channels (digital, social media, print, events).
• Manage the marketing budget effectively with ROI-focused planning.
• Lead, mentor, and develop a high-performing marketing team.
• Monitor and analyze marketing campaign performance and report insights to senior management.
• Develop and maintain brand consistency across all marketing communications.
• Identify and cultivate strategic partnerships to boost brand visibility.
• Drive customer acquisition and retention initiatives.
• Stay abreast of latest marketing trends, technologies, and best practices.

Skills

Leadership

Strategic marketing

Digital marketing

Market research

Budget management

Team development

CRM tools

Marketing automation

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Master's degree preferred

Tools

CRM systems

Marketing automation tools

Job description

Placements24 seeks a visionary and results-oriented Marketing Director to lead strategic marketing in Morelia, Michoacán. This on-site role requires a deep understanding of market dynamics, consumer behavior, and innovative strategies to drive brand awareness, customer acquisition, and revenue growth.

The ideal candidate will have a Bachelor's in Marketing or related field, a Master’s preferred, and at least 7 years in marketing with 3+ in leadership, including digital, social, content, and