Estratega de Relaciones Públicas y Contenidos

Placements24; Morelia; On-site; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Holiday leave

Professional development budget

Team-building activities

Discounts with partner organizations

Job summary

Placements24 is seeking a highly creative Public Relations and Content Strategist for their Morelia, Michoacán team. You will craft compelling narratives, manage content across press, blogs, social, and websites, and lead PR campaigns to elevate the company’s brand image.

The role requires a strong storyteller with Spanish mastery and English proficiency a plus, plus experience in media relations, SEO basics, and CMS platforms.

Qualifications

• Bachelor’s degree in Communications, Journalism, English, Marketing, or related field.
• Minimum 5 years in public relations, content creation, copywriting, or communications.
• Proven ability to develop and execute PR strategies and content plans.
• Exceptional writing, editing, and storytelling in Spanish; English a plus.

Responsibilities

• Develop and implement comprehensive public relations and content strategies.
• Create high-quality content for press releases, blogs, social media, and website copy.
• Identify key messaging points and translate into compelling narratives.
• Manage and maintain editorial calendar.
• Build relationships with media, influencers, and partners.
• Monitor media trends and competitor activities for opportunities/risks.
• Support crisis communication with messaging content.
• Analyze performance of content and PR initiatives for insights.
• Collaborate with teams to ensure consistent brand voice and messaging.
• Organize and manage press events and media briefings.

Skills

Public relations

Content strategy

Copywriting

Media relations

SEO basics

Spanish writing

English proficiency

CMS familiarity

Education

Bachelor's degree in Communications, Journalism, English, Marketing, or related field

Tools

CMS

Social platforms

Media monitoring tools

Job description

About the Role

Our client, a distinguished entity in the media and public relations sphere, is seeking a highly creative and strategic Public Relations and Content Strategist to join their esteemed team in Morelia, Michoacán, MX. This role is crucial for developing compelling narratives and content that enhance the company's brand reputation and public image. The ideal candidate will possess a flair for storytelling, a deep understanding of communication channels, and the ability to craft engaging content across various platforms. You will be responsible for creating impactful PR campaigns and ensuring our message resonates with our target audiences. We are looking for an innovative individual who can blend strategic thinking with creative execution to achieve outstanding communication outcomes. This is an opportunity to work in a vibrant city and contribute to a company's communication success.

Key Responsibilities

• Develop and implement comprehensive public relations and content strategies.
• Create high-quality, engaging content for various platforms, including press releases, blog posts, articles, social media updates, and website copy.
• Identify key messaging points and translate them into compelling narratives.
• Manage and maintain the company's editorial calendar.
• Build and maintain strong relationships with media, influencers, and content partners.
• Monitor media trends and competitor activities to identify opportunities and potential risks.
• Support crisis communication efforts by developing messaging and content.
• Analyze the performance of content and PR initiatives and provide actionable insights.
• Collaborate with internal teams to ensure consistent brand voice and messaging.
• Organize and manage press events and media briefings.

Requirements

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
• Minimum of 5 years of experience in public relations, content creation, copywriting, or communications roles.
• Proven ability to develop and execute successful PR strategies and content plans.
• Exceptional writing, editing, and storytelling skills in Spanish.
• Proficiency in English is a plus.
• Experience in creating content for a variety of media, including digital, print, and social.
• Strong understanding of SEO principles and content optimization.
• Proficiency in content management systems (CMS) and social media platforms.
• Excellent research and analytical skills.
• Strong project management abilities and attention to detail.
• Ability to work independently and as part of a team.
• Creative mindset with a passion for developing engaging narratives.
• Must be based in or willing to relocate to Morelia, Michoacán, MX.

Benefits

• Competitive salary package reflecting experience and skills.
• Comprehensive health, dental, and vision insurance.
• Paid time off and holiday leave.
• Opportunities for professional growth and training.
• Access to creative software and tools.
• A stimulating and collaborative work environment.
• Annual performance bonuses.
• Company-provided professional development budget.
• Regular team-building activities.
• Discounts with partner organizations.