Líder de Marketing Digital y Social en E‑Commerce (Cancún)

Placements24; Cancún; Hybrid; MXN 1.000.000 - 1.500.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Performance-based bonuses

Career growth opportunities

Zusammenfassung

Placements24 is seeking an experienced Gerente de Marketing Digital y Redes Sociales to lead our client's digital marketing and social media initiatives in Cancún. You will build and execute comprehensive strategies to boost brand awareness, engagement, and online sales.

The role requires managing a team, budgets, and cross-functional collaboration to align marketing with business goals. Fluency in Spanish and a willingness to relocate to Cancún are essential.

Qualifikationen

• Master's degree in Marketing, Communications, Business Administration, or a related field.
• 5–7 years of progressive digital marketing and social media management experience, with at least 2 in leadership.
• Proven success in developing and executing data-driven digital marketing and social media strategies for e-commerce.
• Expertise in SEO, SEM, content marketing, email marketing, and social media advertising.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, social media analytics).
• Excellent leadership, team management, and communication skills in Spanish.
• Must be based in or willing to relocate to Cancún, Quintana Roo.

Aufgaben

• Develop and execute integrated digital marketing strategies, including SEO, SEM, content marketing, email marketing, and social media marketing.
• Oversee all aspects of social media management, including strategy development, content creation, community engagement, and performance analysis.
• Lead, mentor, and manage a team of digital marketing and social media professionals.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Analyze campaign performance, website traffic, and customer data to identify trends and opportunities for optimization.
• Collaborate with sales, product development, and creative teams to ensure alignment of marketing efforts with business objectives.
• Stay up-to-date with the latest digital marketing trends, social media best practices, and emerging technologies.
• Develop and implement strategies to increase website traffic, customer acquisition, and customer retention.
• Ensure brand consistency across all digital channels.
• Report on KPIs to senior management.

Kenntnisse

Leadership

Digital marketing

SEO/SEM

Content marketing

Email marketing

Social media advertising

Analytics

Spanish proficiency

Ausbildung

Master's degree in Marketing/Communications/Business

Tools

Google Analytics

Social media analytics tools

Jobbeschreibung

Placements24 is seeking an experienced Gerente de Marketing Digital y Redes Sociales to lead our client's digital marketing and social media initiatives in Cancún. You will build and execute comprehensive strategies to boost brand awareness, engagement, and online sales.

The role requires managing a team, budgets, and cross-functional collaboration to align marketing with business goals. Fluency in Spanish and a willingness to relocate to Cancún are essential.