Gerente de Marketing de Contenidos y E-commerce

Placements24; Mérida; On-site; MXN 360,000 - 540,000; Full time

Benefits offered by this job

Seguro de salud

Desarrollo profesional

Ambiente colaborativo

Días de descanso y festivos

Descuentos en productos

Eventos de equipo

Job summary

Placements24 busca un Gerente de Marketing de Contenidos y E-commerce en Mérida, Yucatán. Liderarás la estrategia de contenido para aumentar la visibilidad de la marca y las ventas online, trabajando con marketing y ventas para alinear campañas.

Buscamos un narrador con experiencia en blogs, redes, videos y newsletters, orientado a resultados y con conocimiento de SEO; gestionarás calendarios, freelancers y optimizaras conversiones en plataformas CMS como WordPress.

Qualifications

• Experiencia en marketing de contenidos y gestión editorial.
• Capacidad para crear contenido atractivo en formatos variados.
• Conocimientos de SEO y optimización de contenido.
• Experiencia con plataformas de redes sociales y herramientas de scheduling.
• Excelente comunicación en español.
• Experiencia con WordPress u CMS similar.
• Formación en Marketing, Comunicaciones o afín.
• Portafolio con trabajos de contenido.
• Experiencia en email marketing es un plus.

Responsibilities

• Desarrollar e implementar una estrategia de marketing de contenidos para el negocio de e‑commerce.
• Crear, editar y publicar contenido atractivo y SEO-friendly en blogs, redes sociales, newsletters y descripciones de productos.
• Gestión del calendario de contenidos y entrega puntual de material de alta calidad.
• Analizar métricas de rendimiento para optimizar la creación de contenido.
• Colaborar con el equipo de marketing para alinear contenidos con campañas y ventas.
• Supervisar creación de contenido en redes y estrategias de engagement.
• Mantener la consistencia de la marca en todos los outputs.

Skills

Content marketing

Copywriting

Editorial management

SEO fundamentals

WordPress

Education

Bachelor's degree en Marketing/Comunicaciones

Tools

WordPress

Job description

About the Role

Our client is looking for a creative and strategic Gerente de Marketing de Contenidos y E-commerce to lead their content initiatives and drive online sales. This role, based in the vibrant city of Mérida, Yucatán, MX, requires a blend of marketing acumen, content creation expertise, and a deep understanding of e-commerce best practices. You will be responsible for developing and executing a content strategy that enhances brand visibility, engages target audiences, and supports conversion goals across their digital platforms. The ideal candidate is a storyteller at heart, with a proven ability to create compelling content in various formats (blog posts, social media updates, videos, email newsletters) that resonates with customers and drives them through the sales funnel. You will work closely with the marketing and sales teams to ensure content alignment with business objectives and campaign efforts. This is an exciting opportunity to shape the voice and online narrative of a growing e-commerce business. We seek an individual who is passionate about building communities and driving measurable results through effective content marketing. Your role will be pivotal in fostering customer relationships and increasing brand loyalty in the competitive online space.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy for the e-commerce business.
• Create, edit, and publish engaging and SEO-friendly content across multiple platforms (website blog, social media, email newsletters, product descriptions).
• Manage the content calendar, ensuring timely and consistent delivery of high-quality content.
• Analyze content performance metrics to understand audience engagement and optimize future content creation.
• Collaborate with the marketing team to align content with promotional campaigns and sales objectives.
• Oversee social media content creation and engagement strategies.
• Ensure brand consistency in all content outputs.
• Stay updated on content marketing trends, SEO best practices, and e-commerce marketing strategies.
• Manage freelance writers or content creators as needed.
• Optimize content for search engines to increase organic visibility and traffic.

Requirements

• Proven experience in content marketing, copywriting, and editorial management, preferably within an e-commerce context.
• Demonstrated ability to create compelling and engaging content across various formats.
• Strong understanding of SEO principles and how to apply them to content.
• Experience with social media platforms and content scheduling tools.
• Excellent written and verbal communication skills in Spanish.
• Proficiency in content management systems (CMS) like WordPress.
• Analytical skills to track content performance and make data-driven decisions.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Portfolio showcasing a range of content creation work.
• Experience with email marketing platforms and strategies is a plus.

Benefits

• Competitive salary and potential for performance bonuses.
• Health insurance plan.
• Opportunities for professional development and training in content strategy and e-commerce.
• Work in a culturally rich and dynamic city.
• Collaborative and creative work environment.
• Paid time off and holidays.
• Discounts on company products.
• Support for career growth within the company.
• Team events and company gatherings.