Forecast Analyst

Pisa Farmacéutica; Jalisco; Remote; MXN 1,211,000 - 1,956,000; Full time

Benefits offered by this job

Home office stipend

Online learning support

Flexible work environment

Job summary

Pisa Farmacéutica is seeking a highly analytical Digital Marketing Analyst to join a fully remote team. The role focuses on delivering data-driven insights across SEO, SEM, social media, email, and affiliate channels to inform decision-making and optimize campaigns.

The candidate will track performance, build dashboards, and translate data into actionable recommendations. Strong quantitative skills and fluency in Spanish are required for effective communication with stakeholders in a remote,

Qualifications

• Bachelor’s degree in a quantitative field.
• Minimum 3 years of digital marketing analytics experience.
• Proficiency with GA, GTM and web analytics platforms.
• Strong data visualization and communication skills.

Responsibilities

• Track, measure, and analyze digital marketing campaigns across all channels.
• Develop reports and dashboards to visualize key metrics.
• Provide actionable insights to optimize ROI and KPIs.
• Analyze website traffic, behavior, and conversion funnels.
• Collaborate with marketing managers to identify testing opportunities.
• Monitor industry trends and competitor performance.
• Communicate findings clearly to stakeholders at multiple levels.

Skills

Analytical thinking

Spanish (written)

Communication

Education

Bachelor's degree (Statistics/Math/Economics/Marketing)

Tools

Google Analytics

Google Tag Manager

SQL

Tableau

Power BI

Excel

Job description

Our client, a rapidly expanding e-commerce platform, is seeking a highly analytical Digital Marketing Analyst to join their remote team. This role is crucial for providing data-driven insights into the performance of all digital marketing campaigns, enabling informed decision-making and continuous optimization. You will be responsible for tracking, measuring, and reporting on key metrics across various channels including SEO, SEM, social media, email, and affiliate marketing. The ideal candidate possesses strong quantitative skills, a deep understanding of digital marketing analytics tools, and the ability to translate complex data into clear, actionable recommendations. This is a fully remote position, offering flexibility and the opportunity to work with a dynamic, geographically diverse team. We are looking for a meticulous individual passionate about uncovering trends and driving performance improvements through data. Your work will directly impact our client's marketing strategies and overall business growth. You will be a key contributor to our client's success in the online space, working from anywhere.

Our client, a rapidly expanding e-commerce platform, is seeking a highly analytical Digital Marketing Analyst to join their remote team. This role is crucial for providing data-driven insights into the performance of all digital marketing campaigns, enabling informed decision-making and continuous optimization. You will be responsible for tracking, measuring, and reporting on key metrics across various channels including SEO, SEM, social media, email, and affiliate marketing. The ideal candidate possesses strong quantitative skills, a deep understanding of digital marketing analytics tools, and the ability to translate complex data into clear, actionable recommendations. This is a fully remote position, offering flexibility and the opportunity to work with a dynamic, geographically diverse team. We are looking for a meticulous individual passionate about uncovering trends and driving performance improvements through data. Your work will directly impact our client's marketing strategies and overall business growth. You will be a key contributor to our client's success in the online space, working from anywhere.

About the Role

Our client, a rapidly expanding e-commerce platform, is seeking a highly analytical Digital Marketing Analyst to join their remote team. This role is crucial for providing data-driven insights into the performance of all digital marketing campaigns, enabling informed decision-making and continuous optimization. You will be responsible for tracking, measuring, and reporting on key metrics across various channels including SEO, SEM, social media, email, and affiliate marketing. The ideal candidate possesses strong quantitative skills, a deep understanding of digital marketing analytics tools, and the ability to translate complex data into clear, actionable recommendations. This is a fully remote position, offering flexibility and the opportunity to work with a dynamic, geographically diverse team. We are looking for a meticulous individual passionate about uncovering trends and driving performance improvements through data. Your work will directly impact our client's marketing strategies and overall business growth. You will be a key contributor to our client's success in the online space, working from anywhere.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across all channels.
• Develop and maintain comprehensive reports and dashboards to visualize key marketing metrics.
• Provide actionable insights and recommendations for campaign optimization to improve ROI and achieve KPIs.
• Conduct in-depth analysis of website traffic, user behavior, and conversion funnels.
• Collaborate with digital marketing managers and specialists to identify areas for testing and improvement.
• Monitor industry trends and competitor performance to inform strategy.
• Utilize tools such as Google Analytics, Google Tag Manager, SQL, and data visualization software (e.g., Tableau, Power BI).
• Ensure data accuracy and integrity across all reporting platforms.
• Communicate findings and recommendations clearly to stakeholders at various levels.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
• Minimum 3 years of experience in digital marketing analytics or a data analysis role with a marketing focus.
• Proven expertise in using Google Analytics, Google Tag Manager, and other web analytics platforms.
• Strong understanding of digital marketing channels and their respective KPIs.
• Proficiency in data analysis and visualization tools (e.g., Excel, SQL, Tableau, Power BI).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong written and verbal communication skills in Spanish, with the ability to present data effectively.
• Ability to work independently and manage priorities in a remote setting.
• Experience with A/B testing and conversion rate optimization (CRO) is a plus.
• This is a fully remote position.

Benefits

Our client offers a competitive salary, comprehensive remote work benefits, opportunities for professional development and continuous learning, and a flexible work environment. As a fully remote employee, you will enjoy the autonomy and flexibility to work from anywhere. We provide a stipend for home office setup and support for online learning resources. Join a forward-thinking company that values data-driven decisions and offers ample opportunities for career growth. Our client fosters a collaborative remote culture and encourages innovation. Take advantage of this fully remote opportunity to shape the future of digital marketing analytics.

Data