Field Marketing & Demand Gen Strategist

F5 Networks, Inc.; México; Hybrid; MXN 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Hybrid working mode

Career growth and development

Recognitions and Rewards

Employee Assistance Program

Competitive pay and benefits

Diversity and Inclusion initiatives

Job summary

F5 Networks, Inc. is seeking a Marketing Manager to drive demand generation, field and partner marketing across LATAM. You will collaborate with regional sales, global marketing, and channel partners to design and execute multi-channel campaigns, events, and PR initiatives.

The role requires strong ROI focus, data analytics, and fluency in English plus local language. Hybrid work model offered. You will manage budgets, forecast impact, and ensure alignment with sales to accelerate pipeline and

Qualifications

• Experience in digital and field marketing within IT B2B demand gen.
• Experience with channel marketing and ROI-driven programs.
• Budget management accountability and cross-functional collaboration.
• Proficiency with CRM and marketing automation platforms (Salesforce/Marketo).
• Experience with PR and corporate communications is a plus.
• Ability to both strategize and execute marketing plans.
• Strong organizational and interpersonal skills; able to work independently.
• Fluent in English; local language proficiency (Spanish) is a plus.
• Minimum 5 years in digital, field, and channel marketing responsibilities.
• Bachelor’s degree in Marketing or related field is required.

Responsibilities

• Develop and implement pipeline acceleration programs; track KPIs and funnel health.
• Design and manage local events; ensure ROI and sales follow-up alignment.
• Coordinate with Distributors/Resellers for joint marketing; manage MDF ROI.
• Drive data analytics on campaigns; extract learnings for optimization.
• Serve as main contact to regional PR and corporate teams for local opportunities.
• Leverage Tableau/Marketo/Salesforce in marketing operations and reporting.

Skills

Digital marketing

Field marketing

Channel marketing

Budget management

CRM

Marketing automation

Public relations

English fluency

Spanish helpful

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Marketo

Tableau

Allocadia

Adobe

Job description

F5 Networks, Inc. is seeking a Marketing Manager to drive demand generation, field and partner marketing across LATAM. You will collaborate with regional sales, global marketing, and channel partners to design and execute multi-channel campaigns, events, and PR initiatives.

The role requires strong ROI focus, data analytics, and fluency in English plus local language. Hybrid work model offered. You will manage budgets, forecast impact, and ensure alignment with sales to accelerate pipeline and