Field Marketing Manager, Mexico

F5 Networks, Inc.; México; Hybrid; MXN 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Hybrid working mode

Career growth and development

Recognitions and Rewards

Employee Assistance Program

Competitive pay and benefits

Diversity and Inclusion initiatives

Job summary

F5 Networks, Inc. is seeking a Marketing Manager to drive demand generation, field and partner marketing across LATAM. You will collaborate with regional sales, global marketing, and channel partners to design and execute multi-channel campaigns, events, and PR initiatives.

The role requires strong ROI focus, data analytics, and fluency in English plus local language. Hybrid work model offered. You will manage budgets, forecast impact, and ensure alignment with sales to accelerate pipeline and

Qualifications

• Experience in digital and field marketing within IT B2B demand gen.
• Experience with channel marketing and ROI-driven programs.
• Budget management accountability and cross-functional collaboration.
• Proficiency with CRM and marketing automation platforms (Salesforce/Marketo).
• Experience with PR and corporate communications is a plus.
• Ability to both strategize and execute marketing plans.
• Strong organizational and interpersonal skills; able to work independently.
• Fluent in English; local language proficiency (Spanish) is a plus.
• Minimum 5 years in digital, field, and channel marketing responsibilities.
• Bachelor’s degree in Marketing or related field is required.

Responsibilities

• Develop and implement pipeline acceleration programs; track KPIs and funnel health.
• Design and manage local events; ensure ROI and sales follow-up alignment.
• Coordinate with Distributors/Resellers for joint marketing; manage MDF ROI.
• Drive data analytics on campaigns; extract learnings for optimization.
• Serve as main contact to regional PR and corporate teams for local opportunities.
• Leverage Tableau/Marketo/Salesforce in marketing operations and reporting.

Skills

Digital marketing

Field marketing

Channel marketing

Budget management

CRM

Marketing automation

Public relations

English fluency

Spanish helpful

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Marketo

Tableau

Allocadia

Adobe

Job description

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Role Overview

As a FMM, you will demonstrate the direct impact that Marketing makes on Sales performance. As a result, you will have direct access to LATAM Sales leadership and a Global Marketing Team. As a part of F5’s transformation, you will often be the starting point for new solutions, programs, and methodologies that evolve F5’s brand and demand generation practices.

What You’ll Do

Demand Generation

• Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall
• Diligence over KPIs and ability to track linearity based on funnel management and flow
• Proactively work with sales on lead management and ensure that expectations are managed in terms of lead follow up and drive continuous discipline into sales.

Field Marketing

• Research, select, design and manage key local events to be included as tactics in the overall marketing mix and ensure there is a cohesive pre-event and post-event strategy to increase engagement and response rates
• Ensure ROI from previous events are visible and sales accountable for follow up to ensure associated pipeline contribution is continuously measured
• Forecast, measure and analyze report on impact of programs to ensure learnings feed the evolution of the field marketing approach
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
• Strong budget management and yearly/quarterly planning experience

Partner Marketing

• Identify and proactively engage with key Distributors and Resellers to drive joint marketing initiatives
• Manage the effectiveness of MDF initiatives with an astute focus on ROI against investment
• Ensure F5 campaigns are executed through and to the Channel

Data Analytics

• Drive continuous curiosity over data analytics and insights from campaigns and field initiatives
• Ensure discipline of post initiative analysis to extract continuous learnings
• Interface with database insights to ensure management of the health of the database and key influences that drive unsubscribe, net new and dormant behavior.

PR

• Serve as the main point of contact to regional PR agency and Corporate teams to execute on local media opportunities.

Marketing Tools

• Familiarity with Tableau, Allocadia, Adobe, SFDC, Marketo or similar marketing automation platforms.

Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies. Performs other related duties as assigned.

What You’ll Bring

• Experience with digital and field marketing in an IT B2B demand gen setting.
• Working knowledge of channel marketing in an IT B2B demand gen setting.
• Budget management and accountability
• Experience with CRM and marketing automation platforms like Salesforce.com and Marketo.
• Experience with public relations and corporate communications
• Ability to both strategize and execute
• Strong organizational skills with emphasis on time management
• Strong interpersonal skills and negotiation skills
• Ability to work independently or in groups
• Self-motivated with demonstrated flexibility and adaptability in various tasking situation
• Strong analytical skills with focus towards details
• Ability to handle pressure and work in a constantly changing atmosphere
• Able to multi-task in a fast-growing IT environment
• Must be able to read, write, and speak English fluently and must also be fluent in local language as this role supports our local execution.
• Spanish is a plus.
• Minimum of 5 years digital, field, and channel marketing responsibilities.
• History of demonstrating ROI on investment to pipeline.
• Bachelor’s degree in Marketing or related field required
• Knowledge of Microsoft Office applications including Excel, Word, and PowerPoint.
• Photoshop/Illustrator is a plus.

What You’ll Get

• Hybrid working mode
• Career growth and development opportunities
• Recognitions and Rewards
• Employee Assistance Program
• Competitive pay, comprehensive benefits, and cool perks
• Culture of Giving Back
• Dynamic Diversity & Inclusion Interest Groups #LI-SC1

Hybrid: Employees within 30 commutable miles of an F5 office are required to work from the office a minimum of 30 business days per quarter. Remote: Primarily work from designated home location but can come into an F5 office to work or travel to an offsite location as needed.

Equal Employment Opportunity It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [e-mail].

Together, we're building a better digital world. Founded in 1996, F5 is a global leader in application delivery and security. Our premier platform helps customers secure and deliver every app, API, and piece of infrastructure across all environments. Backed by over three decades of expertise and 553 patents, our solutions protect against threats while ensuring fast, reliable digital experiences. With over 6,400 employees, we serve more than 23,000 customers in over 170 countries. To continue this work, we need people like you—the best minds in the industry. We're committed to a unique, human-first culture that encourages authenticity, prioritizes diversity and inclusion, and fosters the growth and success of our employees.