Field Marketing Manager, Mexico

F5; México; Hybrid; MXN 1,306,000 - 2,238,000; Full time

Benefits offered by this job

Hybrid working mode

Career growth

Recognitions and rewards

Employee assistance program

Competitive pay

Culture of giving back

Diversity & Inclusion groups

Job summary

F5 is seeking an experienced Marketing Manager to drive demand generation and field marketing across LATAM. You will partner with Sales leadership and the Global Marketing Team to accelerate pipeline and strengthen the brand in a dynamic IT B2B environment.

You will design local events, manage budgets, collaborate with distributors and resellers, and analyze campaign data to improve ROI. Proficiency with Salesforce, Marketo and Tableau is preferred, and fluency in English and Spanish is required.

Qualifications

• 5+ years in digital, field and channel marketing.
• Experience in IT B2B demand gen and channel marketing.
• Strong budget management and ROI focus.
• Ability to analyze marketing data and drive decisions.

Responsibilities

• Develop and implement demand generation programs to accelerate pipeline.
• Collaborate with sales on lead management and KPI tracking.
• Design and manage local events with post-event follow-up to boost engagement.
• Forecast, measure and report program impact and ROI.
• Coordinate with regional PR and corporate teams on local opportunities.
• Oversee marketing tools usage (Tableau, Allocadia, Adobe, SFDC/Marketo).

Skills

Digital marketing

Field marketing

Channel marketing

Budget management

CRM/MA platforms

Data analysis

English fluency

Education

Bachelor's in Marketing or related field

Tools

Salesforce/CRM

Marketo

Tableau

Allocadia

Adobe

Job description

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Role Overview

As a FMM, you will demonstrate the direct impact that Marketing makes on Sales performance. As aresult, you will have direct access to LATAM Sales leadership and a Global Marketing Team.

As a part of F5's transformation, you will often be the starting point for new solutions, programs, and methodologies that evolve F5's brand and demand generation practices.

What You'll Do

Demand Generation

• Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall
• Diligence over KPIs and ability to track linearity based on funnel management and flow
• Proactively work with sales on lead management and ensure that expectations are managed in terms of lead follow up and drive continuous discipline into sales.

Field Marketing

• Research, select, design and manage key local events to be included as tactics in the overall marketing mix and ensure there is a cohesive pre-event and post-event strategy to increase engagement and response rates
• Ensure ROI from previous events are visible and sales accountable for follow up to ensure associated pipeline contribution is continuously measured
• Forecast, measure and analyze report on impact of programs to ensure learnings feed the evolution of the field marketing approach
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
• Strong budget management and yearly/quarterly planning experience

Partner Marketing

• Identify and proactively engage with key Distributors and Resellers to drive joint marketing initiatives
• Manage the effectiveness of MDF initiatives with an astute focus on ROI against investment
• Ensure F5 campaigns are executed through and to the Channel

Data Analytics

• Drive continuous curiosity over data analytics and insights from campaigns and field initiatives
• Ensure discipline of post initiative analysis to extract continuous learnings
• Interface with database insights to ensure management of the health of the database and key influences that drive unsubscribe, net new and dormant behavior.

PR

• Serve as the main point of contact to regional PR agency and Corporate teams to execute on local media opportunities.

Marketing Tools

• Familiarity with Tableau, Allocadia, Adobe, SFDC, Marketo or similar marketing automation platforms.
• Responsible for upholding F5's Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
• Performs other related duties as assigned.

What You'll Bring

• Experience with digital and field marketing in an IT B2B demand gen setting.
• Working knowledge of channel marketing in an IT B2B demand gen setting.
• Budget management and accountability
• Experience with CRM and marketing automation platforms like Salesforce.com and Marketo.
• Experience with public relations and corporate communications
• Ability to both strategize and execute
• Strong organizational skills with emphasis on time management
• Strong interpersonal skills and negotiation skills
• Ability to work independently or in groups
• Self-motivated with demonstrated flexibility and adaptability in various tasking situation
• Strong analytical skills with focus towards details
• Ability to handle pressure and work in a constantly changing atmosphere
• Able to multi-task in a fast-growing IT environment
• Must be able to read, write, and speak English fluently and must also be fluent in local language as this role supports our local execution. Spanish is a plus.
• Minimum of 5 years digital, field, and channel marketing responsibilities.
• History of demonstrating ROI on investment to pipeline.
• Bachelor's degree in Marketing or related field required
• Knowledge of Microsoft Office applications including Excel, Word, and PowerPoint. Photoshop/Illustrator is a plus.

What You'll Get

• Hybrid working mode

• Career growth and development opportunities

• Recognitions and Rewards

• Employee Assistance Program

• Competitive pay, comprehensive benefits, and cool perks

• Culture of Giving Back

• Dynamic Diversity & Inclusion Interest Groups

#LI-SC1

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com)****.

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [e-mail].