Strategic SMB Marketing Lead - LATAM Growth & Campaigns

Hewlett Packard Co.; México; Hybrid; MXN 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work

Job summary

Hewlett Packard Co. LATAM SMB Marketing is seeking a seasoned marketing leader to drive regional strategy across LATAM. You will align with global and local teams, orchestrate planning processes, and manage budgets to maximize impact across countries and channels.

The role emphasizes digital, e-commerce, and channel marketing with strong analytics and AI-enabled insights. Fluency in English and Spanish is required, with a hybrid work setup in the LATAM region.

Qualifications

• 10+ years of experience in strategic marketing, planning, and regional execution.
• Experience in SMB, channel, and online marketing is required.
• Fluency in English and Spanish (Portuguese is a plus) is preferred.

Responsibilities

• Define and lead Pan HP LATAM SMB strategy aligning with global, regional, and local teams.
• Orchestrate 4P planning (Product, Price, Place, Promotion) with cross-functional teams.
• Manage budgets and cascade strategies across LATAM countries.
• Drive regional campaigns and adapt global initiatives for local relevance.
• Develop integrated communication plans and coordinate Pan-LATAM launches.
• Optimize digital and channel experiences, including landing pages and content.

Skills

Strategic thinking

Digital marketing

E-commerce

Channel strategy

Leadership

Data analytics

Analytics

Bilingual (EN/ES)

Tools

Dashboards

AI analytics

Job description

Hewlett Packard Co. LATAM SMB Marketing is seeking a seasoned marketing leader to drive regional strategy across LATAM. You will align with global and local teams, orchestrate planning processes, and manage budgets to maximize impact across countries and channels.

The role emphasizes digital, e-commerce, and channel marketing with strong analytics and AI-enabled insights. Fluency in English and Spanish is required, with a hybrid work setup in the LATAM region.