Estratega de Retención y Lealtad de Clientes

Placements24; Cancún; Hybride; MXN 420 000 - 660 000; Plein temps

Avantages offerts par ce poste

Performance-based bonuses

Health insurance

Professional development

Résumé du poste

Placements24 is seeking a Customer Retention and Loyalty Specialist to lead loyalty programs and retention initiatives in Cancún. You will analyze customer data, design targeted campaigns, and collaborate with marketing, sales, and product teams to optimize the customer lifecycle.

The role emphasizes reducing churn, increasing lifetime value, and delivering personalized experiences based on purchase history and preferences. Experience in e-commerce or travel sectors is a plus.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Proven experience in customer retention, loyalty marketing, CRM management, or a similar role.
• Strong analytical skills with the ability to interpret complex data sets.

Responsabilités

• Develop, implement, and manage customer loyalty programs and initiatives.
• Analyze customer data to identify trends, segments, and opportunities for retention.
• Design and execute targeted marketing campaigns to engage existing customers.
• Monitor customer churn rates and develop proactive strategies to mitigate it.
• Personalize customer experiences based on behavior, preferences, and purchase history.
• Collaborate with marketing, sales, and product teams to ensure a unified customer experience.

Connaissances

Analytical skills

CRM management

Customer segmentation

Lifecycle marketing

Written and verbal communication

Team collaboration

Formation

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Outils

Salesforce

HubSpot

Marketing automation

Description du poste

Placements24 is seeking a Customer Retention and Loyalty Specialist to lead loyalty programs and retention initiatives in Cancún. You will analyze customer data, design targeted campaigns, and collaborate with marketing, sales, and product teams to optimize the customer lifecycle.

The role emphasizes reducing churn, increasing lifetime value, and delivering personalized experiences based on purchase history and preferences. Experience in e-commerce or travel sectors is a plus.