Especialista en Fidelización de Clientes Online

Placements24; Tlaquepaque; Hybride; MXN 360 000 - 480 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Performance incentives

Health benefits

Fully remote

Professional development opportunities

Résumé du poste

Placements24 is seeking an Online Customer Loyalty Specialist to join a fully remote team based in Tlaquepaque, Jalisco, MX. You will design and implement programs to boost retention and foster long-term loyalty across digital channels.

The ideal candidate has 3+ years in loyalty, CRM, or digital marketing, strong analytical skills, and experience with Excel, SQL, and marketing automation. Excellent Spanish communication is essential for this role.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Minimum of 3 years in customer loyalty, CRM, or digital marketing with retention focus.
• Proven experience designing and managing loyalty programs.
• Strong analytical skills with data analysis tools.
• Excellent written and verbal Spanish communication.

Responsabilités

• Develop, implement, and manage customer loyalty programs.
• Analyze customer data to identify trends, segment customers, and personalize communication.
• Create engaging content and campaigns to drive participation and retention.
• Monitor customer feedback and address issues to enhance satisfaction.
• Collaborate with marketing to integrate loyalty initiatives into broader campaigns.
• Manage customer communications across email, social media, and app notifications.
• Track loyalty metrics such as repeat purchase rate and customer lifetime value.
• Identify opportunities to improve the overall customer experience and brand advocacy.
• Stay updated on industry best practices and emerging trends in loyalty.
• Provide insights to optimize loyalty strategies.

Connaissances

CRM concepts

Data analysis

Spanish proficiency

Remote work management

Customer retention strategies

Email marketing

Formation

Bachelor's degree in Marketing, Business Administration, Communications

Outils

Excel

SQL

Marketing automation platforms

CRM software

Description du poste

About the Role

Our client, a leading online retailer, is seeking a dedicated Online Customer Loyalty Specialist to join their remote team. This fully remote position is based in Tlaquepaque, Jalisco, MX, offering a flexible and dynamic work environment. You will be responsible for developing and implementing strategies to enhance customer retention and foster long-term loyalty. Your role will involve analyzing customer behavior, managing loyalty programs, and creating personalized engagement initiatives across digital channels. The ideal candidate has a deep understanding of customer relationship management (CRM) principles, excellent analytical skills, and a passion for creating exceptional online experiences. You will collaborate with marketing and customer service teams to ensure a cohesive and rewarding journey for every customer. This is a critical role focused on building lasting relationships and driving repeat business through innovative loyalty strategies.

Key Responsibilities

• Develop, implement, and manage customer loyalty programs.
• Analyze customer data to identify trends, segment customers, and personalize communication.
• Create engaging content and campaigns to drive customer participation and retention.
• Monitor customer feedback and proactively address issues to enhance satisfaction.
• Collaborate with marketing teams to integrate loyalty initiatives into broader campaigns.
• Manage customer communication across various online channels (email, social media, app notifications).
• Track and report on key loyalty metrics (e.g., repeat purchase rate, customer lifetime value).
• Identify opportunities to improve the overall customer experience and build brand advocacy.
• Stay updated on industry best practices and emerging trends in customer loyalty.
• Provide insights and recommendations to optimize loyalty strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3 years of experience in customer loyalty, CRM, or digital marketing, with a focus on retention.
• Proven experience in designing and managing successful loyalty programs.
• Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL, analytics platforms).
• Excellent written and verbal communication skills in Spanish.
• Experience with CRM software and marketing automation platforms.
• Ability to work independently and manage projects effectively in a remote setting.
• Creative thinking and a passion for customer-centric strategies.
• Familiarity with e-commerce platforms and digital customer journeys.
• Located in Tlaquepaque, Jalisco, MX, or comfortable working remotely from Mexico.

Benefits

This role offers a competitive salary, performance incentives, and comprehensive health benefits. Enjoy the significant advantage of a fully remote work arrangement, providing excellent work-life balance. Our client is committed to professional development, offering opportunities for continuous learning and career advancement. You will be part of a collaborative and innovative team, working with cutting-edge tools and strategies in the digital space.