Digital Marketing Specialist (PPC)

Placements24; Chihuahua; Hybrid; MXN 350,000 - 520,000; Full time

Benefits offered by this job

Health insurance

Hybrid work model

Career growth opportunities

Paid vacation and holidays

Access to marketing tools

Job summary

Placements24 in Ciudad Juárez, Chihuahua, is seeking a skilled Digital Marketing Specialist (PPC) to plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, and social platforms.

The role emphasizes keyword research, bid management, ad copy creation, budget oversight, and performance analysis, with a hybrid work model balancing in-office collaboration and remote flexibility.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field, or equivalent experience.
• Minimum of 3 years of proven PPC campaign management experience.
• Strong proficiency with Google Ads, Bing Ads, and other PPC platforms.
• Experience with Google Analytics and other web analytics tools.
• Excellent keyword research, ad copywriting, and campaign optimization techniques.
• Ability to analyze data and translate insights into effective strategies.
• Strong written and verbal Spanish communication.
• Detail-oriented with strong organizational and time-management skills.
• Hybrid work environment experience preferred.

Responsibilities

• Develop and execute PPC strategies across Google Ads, Bing Ads, and other platforms.
• Conduct in-depth keyword research to identify target audiences and opportunities.
• Create compelling ad copy and extensions.
• Manage campaign budgets and optimize bids to maximize ROI and KPIs.
• Monitor performance daily, analyze data, and provide actionable insights.
• Implement A/B testing for ads, landing pages, and targeting strategies.
• Collaborate with content and web teams to ensure landing page effectiveness.
• Stay current with PPC trends and best practices.
• Optimize campaigns for lead generation and sales objectives.

Skills

Keyword research

Bid management

Ad copywriting

Budget management

Performance analysis

Data-driven

Spanish communication

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Bing Ads

Google Analytics

Job description

About the Role Our client is seeking a skilled and analytical Digital Marketing Specialist (PPC) to join their marketing team in Ciudad Juárez, Chihuahua . This hybrid role focuses on developing, implementing, and managing pay-per-click (PPC) advertising campaigns across various platforms to drive targeted traffic and achieve marketing objectives. You will be responsible for keyword research, campaign setup, bid management, ad copy creation, budget management, and performance analysis. The ideal candidate possesses a strong understanding of the PPC landscape, including Google Ads, Bing Ads, and social media advertising. You should be data-driven, detail-oriented, and committed to optimizing campaigns for maximum ROI. This is an exciting opportunity to contribute to impactful marketing initiatives and enhance your expertise in paid advertising within a dynamic organization. You will work closely with other marketing professionals to ensure seamless integration of PPC campaigns with broader marketing strategies. The hybrid model offers a balance of in-office collaboration and remote flexibility, promoting a productive and engaged work environment in Ciudad Juárez .

Key Responsibilities

• Develop and execute PPC strategies across Google Ads, Bing Ads, and other relevant platforms.
• Conduct in-depth keyword research and analysis to identify target audiences and opportunities.
• Create compelling and effective ad copy and ad extensions.
• Manage campaign budgets and optimize bids to maximize ROI and achieve KPIs.
• Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights.
• Implement A/B testing for ad copy, landing pages, and targeting strategies.
• Identify and test new campaign ideas, ad formats, and targeting options.
• Collaborate with content and web development teams to ensure landing page effectiveness.
• Stay up-to-date with the latest trends, tools, and best practices in PPC advertising.
• Manage and optimize campaigns for various business objectives, such as lead generation and sales.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent practical experience.
• Minimum of 3 years of proven experience in managing successful PPC campaigns.
• Strong proficiency with Google Ads, Bing Ads, and other PPC platforms.
• Experience with Google Analytics and other web analytics tools.
• Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques.
• Demonstrated ability to analyze data and translate insights into effective strategies.
• Strong written and verbal communication skills in Spanish.
• Detail-oriented with strong organizational and time management skills.
• Ability to work independently and collaboratively in a hybrid environment.
• Certification in Google Ads is a plus.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive health insurance coverage.
• Opportunities for professional growth and development.
• Hybrid work model promoting flexibility.
• A collaborative and results-oriented work environment in Ciudad Juárez .
• Paid vacation and holidays.
• Access to industry-leading marketing tools.
• Retirement savings options.